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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

EXPERTISE IS WORTHLESS.

Why Nobody Books You, Even Though You're the Best.

Aus der Reihe: e-fellows.net stipendiaten-wissen

Master's Thesis from the year 2024 in the subject Economics - International Economic Relations, grade: 1,0, FH OÖ Standort Steyr, language: English, abstract: China's rapid economic growth over the past four decades has propelled it to upper-middle-income status and second-largest economy globally. With its massive population and significant Gross Domestic Product (GDP), China presents immense opportunities for export-oriented European companies, making it a key market despite its complexities. Entering the Chinese market presents an excellent growth opportunity for internationally oriented European Business-to-Business (B2B) companies, particularly in sectors like power generation, oil and gas, and chemicals. However, understanding the specific entry barriers in the Chinese market from a European perspective, especially with regard to cultural differences, is crucial for successful market entry. 

The goal of this master thesis is to derive recommended actions for an international European B2B company targeting the Chinese market by investigating existing Chinese market entry barriers, their role in the marketing concept, and how these barriers can be overcome. The objective is to derive managerial implications by pinpointing success factors and best practices for entering the Chinese market. 

Expert interviews were chosen as the research method to answer the three research questions. As part of the qualitative-empirical research, semi-structured interviews with eleven experts were conducted in the period from March 21 until April 14, 2024. The respondents were selected for their expertise in the Chinese market and, in most cases, their role in marketing/sales. The interview transcripts were analyzed by applying Mayring's structuring qualitative content analysis and using the computer-assisted qualitative data analysis software MAXQDA Analytics Pro 24.

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

Best of LinkedIn Serie

El método BRAND: cómo convertirte en la persona clave de tu sector

LINKEDIN PERSONAL BRANDING

The Financial Advisor's Blueprint for Success offers an in-depth roadmap for professionals seeking to elevate their practice. Drawing on real-world case studies and contributions from top advisors worldwide, this book covers foundational principles, client acquisition strategies, branding and marketing techniques, trust-building practices, advanced financial planning tools, and succession planning essentials. With actionable advice on prospecting, storytelling, data gathering, and personalised client experiences, readers will gain the skills needed to navigate market challenges, exceed client expectations, and secure long-term growth. This resource is designed to empower advisors at every career stage to refine their processes, differentiate their services, and achieve measurable results.

The Financial Advisors Blueprint

Why 71% Use AI but Only 4% Trust the Results.

TRUST DOES NOT SCALE.

LA FÓRMULA 419 DE LA ÉLITE EMPRESARIAL PARA LA LIBERTAD DIGITAL

SOCIAL MEDIA HA MUERTO

Ask your eight most senior leaders to finish one sentence: "We are a _____ company." You might get eight different answers.That gap is narrative debt: a compound interest of confusion that grows with every dollar spent and every hire made. It never appears on a dashboard, but it stretches your sales cycle, scatters your marketing, and makes growth harder than it should be.Nobody Knows What You Do is a go-to-market architecture book for founders who have built something real and need the structural framework to scale it. Across 27 chapters, Jeff Lerner lays out the five layers of strategic clarity, from positioning and category design to the discipline of scaling without losing the thread, each grounded in founder checklists and exercises that turn diagnosis into a working system.Stop scaling the confusion. Start building the foundation.

The Founder's Guide to Brand Clarity, Positioning, and the Go-to-Market Architecture That Drives Growth

Nobody Knows What You Do

Joe Lazer

Why Storytelling Is the Superpower of the AI Age

Super Skill

SVA Masters in Branding

Discover the fascinating evolution of branding with Richard Shear’s&nbsp;A&nbsp;History of Brands. In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In&nbsp;A&nbsp;History of Brands, you’ll explore: <ul><li>Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.</li><li>Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.</li><li>Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.</li><li>Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.</li><li>The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.</li></ul> A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives. The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.&nbsp; Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

Origins of Consumer Markets

A History of Brands

La Era de la IA

Por qué el 83% de tus compradores nunca te contacta.

OLVIDA LOS LEADS.

Best of LinkedIn Série

La méthode BRAND : comment devenir la personne clé de votre secteur

Meistern Sie Ihr Personal Branding: Die Strategie zum Koryphäenstatus!&#13;
Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos. Wer Top-Expert:in der Branche werden will, braucht eine starke Personal Brand, der die Kund:innen vertrauen. Oliver Pott zeigt, wie sich Personenmarken digital planen, aufbauen und so skalierbar machen lassen. Mit zahlreichen Beispielen, umsetzbaren Bausteinen und der "One Trick Pony"-Methode entwickeln sich Leser:innen zu Koryphäen auf ihrem Gebiet, erreichen Premium-Kund:innen und erzielen so die höchsten Honorare.&#13;
Ein Muss für Freiberufler:innen wie Ärzt:innen, Coaches, Anwält:innen und Berater:innen.

Oliver Pott

Steffen Rössler

Warum wir in Zeiten der Wissensexplosion starke Personenmarken brauchen und wie Sie selbst eine

Personal Brands

Marcia Reynolds

Crear Momentos De Iluminación En Las Sesiones De Coaching

Coaching Innovador

EXPERTISE IS WORTHLESS.

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