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Trust and Brand Management
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Trust and Brand Management

The Role of Brand Heritage
Livre (relié)env. 236.00 CHF
livrable dans env. 10-20 jours

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

décembre 2024, env. 224 pages, Routledge Studies in Trust Research, Anglais
Taylor and Francis
978-1-032-70481-4

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Mutual Relations
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