Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
décembre 2024, env. 224 pages, Routledge Studies in Trust Research, Anglais
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
décembre 2024, env. 224 pages, Routledge Studies in Trust Research, Anglais
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
Autres titres de la collection: Routledge Studies in Trust Research
Afficher toutTrust and Human Resource Management
Navigating Human Capital in the Age of Transformation
Taylor and Francis, 2026
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Building Trust in the Generative Artificial Intelligence Era
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Taylor and Francis, 2025
978-1-032-95799-9
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Taylor and Francis, 2025
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Trust and Organizational Resilience
Taylor and Francis, 2025
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Taylor and Francis, 2025
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env. 250.00 CHF
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Taylor and Francis, 2025
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Taylor and Francis, 2025
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Taylor and Francis, 2024
978-1-032-67326-4
env. 236.00 CHF
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Information Asymmetry in the Agri-Food Sector
Taylor and Francis, 2024
978-1-032-62329-0
env. 236.00 CHF
livrable dans env. 10-20 jours
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