Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
décembre 2024, env. 224 pages, Routledge Studies in Trust Research, Anglais
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
décembre 2024, env. 224 pages, Routledge Studies in Trust Research, Anglais
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
Autres titres de la collection: Routledge Studies in Trust Research
Afficher toutTrust and Human Resource Management
Navigating Human Capital in the Age of Transformation
Taylor and Francis, 2026
978-1-041-15551-5
env. 249.00 CHF
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Building Trust in the Generative Artificial Intelligence Era
Technology Challenges and Innovations
Taylor and Francis, 2025
978-1-032-95799-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Privacy, Trust and Social Media
Taylor and Francis, 2025
978-1-032-43751-4
env. 80.00 CHF
livrable dans env. 10-20 jours
Trust, Sustainability, and Resilience
Management and Consumer Perspectives
Taylor and Francis, 2025
978-1-032-87105-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Trust and Organizational Resilience
Taylor and Francis, 2025
978-1-032-56080-9
env. 76.00 CHF
livrable dans env. 10-20 jours
Trust in Generative Artificial Intelligence
Human-Robot Interaction and Ethical Considerations
Taylor and Francis, 2025
978-1-032-95794-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Trust, Media and the Economy
Mutual Relations
Taylor and Francis, 2025
978-1-032-87473-9
env. 256.00 CHF
livrable dans env. 10-20 jours
Communication, Leadership and Trust in Organizations
Taylor and Francis, 2025
978-1-032-44092-7
env. 70.00 CHF
livrable dans env. 10-20 jours
Trust and Digital Transformation in the Public Sector
Taylor and Francis, 2024
978-1-032-67326-4
env. 236.00 CHF
livrable dans env. 10-20 jours
Trust and Supply Chains
Information Asymmetry in the Agri-Food Sector
Taylor and Francis, 2024
978-1-032-62329-0
env. 236.00 CHF
livrable dans env. 10-20 jours
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