Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Dezember 2024, ca. 224 Seiten, Routledge Studies in Trust Research, Englisch
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
Dezember 2024, ca. 224 Seiten, Routledge Studies in Trust Research, Englisch
Taylor and Francis
978-1-032-70481-4
Taylor and Francis
978-1-032-70481-4
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