Sustainability and Luxury Management
Sustainability and Luxury Management
Contenu
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.
Informations bibliographiques
octobre 2024, 196 Pages, Routledge-Giappichelli Studies in Business and Management, Anglais
Taylor and Francis
978-1-032-84126-7