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Sustainability and Luxury Management
Inhalt
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.
Bibliografische Angaben
Oktober 2024, 196 Seiten, Routledge-Giappichelli Studies in Business and Management, Englisch
Taylor and Francis
978-1-032-84126-7
Inhaltsverzeichnis
Schlagworte
Inhalt
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.
Bibliografische Angaben
Oktober 2024, 196 Seiten, Routledge-Giappichelli Studies in Business and Management, Englisch
Taylor and Francis
978-1-032-84126-7