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Social Media Marketing
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Social Media Marketing

Theories and Applications
Livre (broché)env. 106.00 CHF
livrable dans env. 10-20 jours

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

avril 2021, env. 312 pages, Anglais
Sage Publications
978-1-5297-2082-2

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