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Lamb C: Mktg

Mktg

Lead Like a Sister: The Nine Habits of Sustainable Leadersship

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Family Child Care 2026 Tax Workbook and Organizer

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn: <ul><li>The mindset shift that turns your team into "owners" who chase outcomes and not paychecks.</li><li>How to extend trust at scale and watch your people rise to meet it.</li><li>How to embed culture so deep your team carries it forward without you in the room, and a full toolkit of frameworks to drive excellence at every level.</li></ul> You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

From Modern Marketer to Executive Leader

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

A simple, practical approach to creating and delivering presentations-skills every business leader needs. Many people, even senior business leaders, don't know how to create persuasive and engaging presentations, even though it's critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in What's the Story? he gives you the insights, tools, and tips you need to enhance your presentation skills. Delivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully. Calkins reveals the key steps to making an outstanding business presentation: Creating a briefFinding the storyCrafting effective slidesPre-selling the presentationSetting the stageDelivering with confidenceFollowing upFew things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, What's the Story? is the reference you've been waiting for-the long-awaited guide many have urged Tim Calkins to write and your key to business success.

How to Create and Deliver Winning Business Presentations

What's the Story?

The proven way to respond to high-conflict healthcare situations—without making them worse. BIFF for Healthcare delivers a practical, evidence-based approach to one of the most pressing challenges in modern healthcare: managing emotionally charged, high-conflict communication without escalating risk, burnout, or complaints.Adapted from Bill Eddy’s internationally recognized BIFF Response®&nbsp;Method (Brief, Informative, Friendly, Firm), this book translates a proven conflict-communication framework into real-world healthcare settings. Readers learn how to respond effectively to demanding patients, distressed families, high-conflict colleagues, and disruptive physicians—while maintaining professionalism, boundaries, and patient safety.Designed for time-pressured clinical environments, BIFF techniques can be learned quickly and applied in minutes during daily practice, including emails, documentation, and face-to-face interactions. The approach reduces escalation, strengthens trust, and supports clearer communication under stress—key factors in improving patient experience and protecting staff well-being.Written for a broad professional audience, BIFF for Healthcare is relevant to physicians, nurses, administrators, HR professionals, risk managers, and patient-relations teams. As the fifth volume in the established BIFF Conflict Communication Series, it builds on a model already adopted by organizations worldwide.Ideal for onboarding, continuing education, and professional development programs, this book offers healthcare organizations a practical tool for safer communication, stronger teams, and more resilient care delivery.

Biff for Healthcare

Economics is vital, but its labyrinth of equations can make it feel disconnected from the real world. Enter a powerful tool: the metaphor.From longtime economics journalist Peter Coy comes an approachable and fun guide to the metaphors that unlock its power. With nearly 500 alphabetized entries, complemented by playful illustrations, Economics Without Numbers demystifies concepts, exploring their origins, the truths they express, and where they fall short. The result is a delightful and original primer on economic ideas and history that's perfect for students and anyone who wants to understand what makes the world go 'round.Coy has spent decades collecting these vivid metaphors. From "trickle-down economics" (the idea that making the rich richer will help the poor) to "inductivist turkey" (a parable about the perils of assuming that a trend will persist without knowing its cause), Coy brings economics to life.

An A-To-Z Guide for the Rest of Us

Economics Without Numbers

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

The Bloomsbury Handbook of Entrepreneurial Marketing

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

Performance Management

Mktg

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