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Lamb C: Mktg

Mktg

A Survival Guide for the Age of Abundance

We Are as Gods

The Science of Speaking Up, Taking Risks, and Building a High-Performing Team

The Last 8%

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

The Product Shift

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

Pressure is inevitable. How you handle it determines everything.In this expanded hardcover edition of How to Untie a Balloon, former hostage negotiator and Conflictish(R) founder Ryan Dunlap delivers a practical framework for staying composed under pressure, resolving conflicts, and leading effectively when the stakes are high. With a new chapter and never-before-shared stories of real-world negotiation experience in life-or-death situations, Dunlap reveals how unchecked pressure distorts thinking, escalates conflict, and quietly sabotages relationships at work and at home.At the center of this practical guide is the F.I.R.S.T. Steps framework--Feelings, Interests, Relationships, Situation, and Toll--a clear, repeatable process for navigating difficult conversations with confidence and control. Whether you are leading a team, negotiating a deal, strengthening a partnership, or working through personal conflict, this framework equips you to break complex tension into manageable parts and move toward resolution.Through compelling real-life stories, sharp strategic insights, and actionable tools, the second edition will show you how to: <ul><li>Regulate emotion in the heat of conflict to preserve credibility and influence</li><li>Identify the deeper interests driving tension and move beyond surface disagreements</li><li>Prevent escalation and protect relationships under stress</li><li>Approach high-stakes conversations with clarity and structure</li><li>Transform pressure from a liability into a leadership advantage</li></ul>For professionals ready to take their leadership to the next level, How to Untie a Balloon, 2nd Edition, is a necessary resource for growing your leadership influence and developing the self-mastery to thrive under any pressure.

A Negotiator's Guide to Avoid Popping Under Pressure

How to Untie a Balloon

You know good leadership when you feel it: steady, known, safe. You've felt it in the people who remember the small things, who show up even when it's inconvenient, who lead with their presence, not just their plans. Watch what happens in a room when these leaders walk in. Something no business book records. This is the kind of leadership of presence that author Michele Dietz traces in the habits of these nuns who have led hospitals, organizations, and shelters, revealing leadership and not just a framework, but to a life rhythm.

Lead Like a Sister: The Nine Habits of Sustainable Leadersship

Anti-Racist Knowledge-Making

Decolonizing Critical Management Studies

Dictatorship of Big Capital

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

Drama in the workplace is natural, toxic, and optional. Most teams don’t fail because they lack drive or expertise. They break down under the slow grind of drama. Not the explosive kind, but the everyday, compounding frictions that everyone feels and no one names: meetings that go nowhere, issues that never get resolved, and tensions that sap energy and engagement. This “drama tax” erodes trust, stalls decisions, and diminishes performance, often right when the business stakes are highest. No Drama Teams is an intensely actionable guide to recovering this lost momentum. Told through the unfolding story of a real team under enormous pressure, the book shows scene-by-scene how drama is created and how it can be dismantled in real time. Along the way, renowned leadership coaches Diana Chapman and Jim Dethmer share their proven drama-busting tools, like recognizing when you're stuck on the drama triangle, “teaching the class” to end repeating problems, and making clean agreements that people actually keep. Part narrative, part guidebook, the book culminates in a six-month plan that anyone in any industry can use to replace blame with ownership, avoidance with candor, and drag with traction. Every team is paying for drama, whether they see it or not. No Drama Teams will show you how to cut the cost so you can get the full return on your time, energy, and talent.

No Drama Teams

Harriman House Essentials

The Illusion of Choice

Mktg

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