Renault-Nissan-Mitsubishi Aliance. Culture clash. Business Analysis ...

Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 83.00%, Coventry University, course: Cross-cultural management, language: English, abstract: This report highlights the potential cultural challenges that Renault might face in Japan. In context of cross-cultural management, these were related to the differences in culture, merger strategies, communication, language, negotiations, and conflict. This report will analyse and evaluate these challenges using Hofstede and Trompenaars cultural dimensions, GLOBE project and the model of culture. Besides, it will devise strategies for Renault to effectively manage and integrate the cultural differences to run smoothly.