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Carmen Laupp

Umwandlungen in der strategischen Unternehmensführung

6-Minute Smarts

Manageable Marketing

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.
Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through&nbsp;expert analysis and&nbsp;empirical research,&nbsp;the author&nbsp;provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.
This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.
Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

An essential guide to how today's media ecosystems work and why they matter. Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today's turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos. The third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next. Established theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.

Media from Chaos to Clarity and Back Again

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Common change management efforts fail! Senior and middle-managers, who attempt to change their organizations, are offered a glut of analysis techniques that only provide short-term solutions. Many of those analysis techniques express that they supply the panacea of business solutions to both companies and organizations. They can't. Short-term solutions will not provide the required processes that tie into the organizational policy, the integrated follow-on processes, and later procedures without connecting management decisions throughout the whole of the enterprise. Unless those independent analysis tools offered affect continuous improvement and become part of the culture, focused on a concerted effort, the resources used are most often wasted as they fail to bring the results intended or needed. Unless companies learn how to customize change and continuous improvement for their industries, and in their individual environments, they are doomed to continually wrestle with their resources in their efforts to engage solutions that are critical to long-term and competitive successes.

Professionalizing Strategic Systems Management for Business and Organization Success-Introducing the Change and Continuous Improvement Management Three-Leg Stool is a viable option to both the training and adoption of a continuous improvement culture in companies and organizations, whether they are civilian, civic-governmental, or military, it is imperative for business operations' sustainment. With little doubt, it will also highlight the importance of the segmented unit's worth within a myriad of business organizations.

The focus of this book is to help senior, and middle-managers overcome training and operational stagnation in their businesses and organizations. Further it provides business college trainers, their deans and their professors, with the tools to help train business students using a broader and more integrated scope by the time they leave academia and enter their respective professions. In this book, business management and continuous improvement systems are explained. Your future awaits!

Introducing the CCIM Three-leg Stool

Professionalizing Strategic Systems Management for Business and Organizational Success

Is your company's culture ready for the future?Most business leaders already recognize that the old rules no longer apply. The world has changed dramatically, and traditional, inward-looking models of corporate culture are no longer enough to ensure success.This book is a definitive guide to navigating this new reality. It provides a strategic roadmap for building resilient, adaptable, and high-performing organizations in an increasingly complex world. Author Childress argues that corporate culture is no longer a simple internal matter--it's an interconnected ecosystem shaped by both internal and external forces. He calls this new paradigm Culture 4.0.Delving into the forces reshaping today's workplace--from hybrid work and social media to the disruptive power of AI and robotics--Childress reveals how these shifts are redefining what it means to lead and sustain a thriving organization. He also examines how factors such as cybercrime, global migration, and an aging workforce are transforming corporate identity at its core.With actionable insights and practical tools, this book shows how key functions like human resources and middle management can evolve to become cultural architects. The result is a timely, essential guide for leaders who want to future-proof their organizations and inspire cultures built for the next era of business.

The Future of Corporate Culture

Culture 4.0

Ob Strategie, Marktforschung oder Marketing-Mix, das Lehrbuch führt verständlich und konzentriert durch das Marketing-Know-how von heute. Zahlreiche Beispiele und Abbildungen, einprägsame Marginalien und Themenkästen sowie klare Lernziele und Verständnisfragen machen den Marketing-Einstieg leicht. Ausgewählte Videobeispiele und Fallstudien, die die Ausführungen veranschaulichen, können direkt über QR-Codes im Buch&nbsp;abgerufen werden.&nbsp;
Die 8. Auflage wurde insbesondere im Hinblick auf folgende Themen überarbeitet:
<ul><li>Nutzung von KI in allen Bereichen des Marketings,</li><li>Nachhaltigkeitsthemen sowie</li><li>Überarbeitung von Modellen in der Markenführung.</li></ul>
Das ergänzende Online-Material wird auf einer separaten Website zur Verfügung gestellt und umfasst:
<ul><li>Video- und Praxisbeispiele zu den verschiedenen Kapiteln</li><li>weitere ausführliche Fallstudien</li><li>ergänzendes Material und weiterführende Informationen zur Vertiefung</li><li>Quiz zur Lernzielkontrolle</li></ul>
&nbsp;

Einführung in Theorie und Praxis

Marketing

Explore contemporary organization development theory to advance your research agenda or implement transformational change at your organization. In the newly revised fifth edition of Practicing Organization Development: A Guide for Leading Change, a team of renowned experts in the field of organization development (OD) delivers an invaluable new look at how OD theories, models, frameworks, and whole systems interventions can effect positive transformation and change. The book covers classical and newer theories, process, and practices for transformational change, closely examines system dynamics, and identifies contemporary themes in OD, transformation, and change. Readers will find: <ul> <li>Strategies for implementing OD approaches into leading, managing, consulting, and coaching</li> <li>Ways to elevate and extend their research agendas into new theories and models for impacting positive change</li> <li>Techniques for expanding OD from human resources and talent management silos into the areas of management and leadership</li> </ul> Perfect for managers, executives, directors, and other business leaders interested in implementing transformational change, Practicing Organization Development is also an essential read for organization development theorists and researchers and other business academics seeking modern insights into an exciting and dynamic field of study.

A Guide for Leading Change

Practicing Organization Development

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

Quick Guide

Dieses Buch zeigt praxisnah und auf den Punkt, wie Sie ein nachhaltiges Veranstaltungsmanagementsystem Schritt für Schritt in Ihrem Unternehmen etablieren.
Nachhaltigkeit ist längst ein Schlüsselfaktor für die Zukunft der Veranstaltungsbranche. Die internationale Norm ISO 20121 bietet hierfür einen klaren Rahmen, doch die Umsetzung dieses abstrakten Regelwerks ist für viele Unternehmen eine Herausforderung. 
Die Autoren erklären anhand konkreter Beispiele aus der Branche und praxiserprobter Handlungsempfehlungen, wie sich die Norm in den betrieblichen Alltag übersetzen lässt – von den Grundlagen des PDCA-Zyklus über Führung, Planung und Betrieb bis hin zu konkreten Anwendungen aus verschiedenen Gewerken. 
Ein Werk für Geschäftsführende, Nachhaltigkeitsbeauftragte und Qualitätsmanager*innen, die endlich mit der Implementierung der Norm beginnen wollen – für Wettbewerbsfähigkeit und nachhaltige Wirkung in der Veranstaltungswirtschaft.

Wie Sie die Norm effektiv im Unternehmen umsetzen

Quick Guide ISO 20121 – Nachhaltigkeitsmanagement in der Veranstaltungsbranche

Routledge Studies in Central and Eastern European Business and Economics

Leadership, Management, and Organizational Culture explores how leadership styles shape organizational culture in one of the world's most dynamic and competitive sectors. This cutting-edge research monograph provides a deep dive into the interplay between leadership and culture, offering a framework to understand how effective management can foster innovation, adaptability, and holistic customer engagement. It examines organizational culture through multiple lenses-economic, psychological, social, and symbolic-emphasizing the critical role of leadership in meeting the evolving needs of employees, customers, and stakeholders. Drawing on theoretical insights and empirical research, the authors highlight how leadership styles impact organizational success by influencing employee behavior, shaping workplace dynamics, and building resilience to industry challenges. Focusing on the insurance sector, this volume presents unique findings on the relationship between leadership styles and organizational culture in a rapidly transforming market. With actionable recommendations for managers, it addresses pressing questions about adapting leadership approaches to drive cultural change, boost employee engagement, and enhance stakeholder relationships. Rich with practical insights and academic rigor, this book is an invaluable resource for researchers and scholars, industry professionals, and leaders seeking to navigate the complexities of modern management while fostering sustainable organizational growth.

The Insurance Industry

Leadership, Management and Organizational Culture

Umwandlungen in der strategischen Unternehmensführung

Autres titres sur ce thème