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Zangi A: Marketing on Autopilot

Marketing on Autopilot

Your Practical Roadmap to Email Marketing Success

Revealing Corporate Brands

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Concepts and Cases

Tourism and Hospitality Marketing

Core Framework: A complete, systematic approach to digital marketing built for compounding growth

The Conversion Ecosystem

Smart Follow-Ups

Turn Inquiries Into Customers With Clearer Follow-Up

Something's changed.Your product's getting copied faster. Buyers are harder to reach. Campaigns cost more and deliver less. The growth engines that used to reliably deliver pipeline and sales are all starting to stall.This isn't a dip. It's a reset. AI is moving faster than most companies can adapt. Market-Led Growth shows you how to rebuild for this new reality, where demand shifts overnight, and the old go-to-market models can't keep up.This isn't a book of hacks. It's a blueprint for running a business that learns faster than the market changes. You'll learn how to spot signals early, test what works, and scale before the window closes. If you're still running the last decade's playbook with diminishing returns, this book will show you what to do instead.

A new operating system for business in the age of AI

Market-Led Growth

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes &gt;Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild-fast.
This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market-not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era-not just survives it-this is your operating manual.

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

World Scientific-Now Publishers Series in Business

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consumers whose preferences differ from that design and may find ex post that the product does not fit their needs. This long assumed heterogeneity among producers and consumers is viewed as the ground for uncertainty. Spanning over 18 years of research, Heiman and Zilberman focuses on marketing tools designed to reduce uncertainty and incorporates marketing thinking and principles into an economic framework. The mathematical detailing has been reduced to a minimum and the theoretic principles will be presented in the text. The book has been written for economists and life scientists to understand what marketing is and how it can be used to create demand and profit and market innovations.

Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

It is 8:14 on a Thursday evening. The founder of a forty-million-dollar company stands alone in his office, holding a pipeline report he cannot explain. Same team. Same product. Same market. And a number that no longer behaves the way it used to.He does not have a sales problem. He has a system problem. He just does not know it yet.Most growth stalls are misdiagnosed. Founders and CEOs reach for more talent, more marketing, more pressure on the team-when the real issue is structural. Revenue is still running on the founder's instincts, a few star performers, and a network of relationships that cannot be handed to anyone else. It works, until it doesn't. And when it stops working, no one in the building can say why.The Revenue Operating System is the cure for accidental revenue.It introduces a category of business infrastructure the way CRM became a category for customer data: a defined, installable system for how a company generates revenue-so that growth becomes predictable, scalable, and no longer dependent on any single person in the room.At its core are five functions every revenue engine must perform, whether anyone has named them or not: Target, Engage, Close, Govern, and Scale. This book takes each one apart and shows how to install it-not as theory, but as the documents, rituals, roles, and operating rhythms that turn a group of talented people into a machine a founder can actually read.You will learn how to: Define an ideal customer profile precise enough to tell you no, not just yes. Build a demand model that works backward from the target instead of forward from hope. Run a pipeline review on evidence rather than optimism, so the forecast survives contact with the quarter. Earn the executive meeting and lead the conversation once you are in the room. Move deals through honest stages that advance on what the buyer has done, not on how the seller feels. Govern the whole engine with a weekly, monthly, and quarterly cadence that surfaces the truth in time to act on it. Scale through marketing, partners, and compensation without breaking what already works.Written for founders, CEOs, and sales leaders of business-to-business companies in the difficult middle-past the first few million in revenue, not yet a machine-this is a practical installation manual, not a motivational read. Every framework is introduced inside a real situation: a deal chased for the wrong reasons, a forecast that collapsed on conversion, a review meeting that looked healthy and still missed. The lessons are drawn from decades of building and rebuilding revenue engines across industries.By the end, you will be able to look at your own revenue engine and see exactly which of the five functions are installed, which are improvised, and which are missing entirely-and you will know, in order, how to build the rest.A company you can read is a company you can scale. This is how you make yours legible.

How to Install a Repeatable Revenue Engine in 90 Days

The Revenue Operating System

Marketing on Autopilot

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