Selling Senses

"Avanessian takes a clear interest in his subject, and readers will appreciate his enthusiasm throughout the text, as well as the many citations that demonstrate his arguments' grounding in research." - KIRIUS REVIEWS - In Selling Senses, Armen Avanessian reveals how sensory engagement can transform customer behavior and supercharge sales. This pioneering guide introduces a dynamic approach to sales and marketing-one that moves beyond data to engage what truly drives consumber decisions: feeling, intuition, and experience. Tap into your full potential-personally and professionally-by mastering the five traditional senses and the emerging sixth sense: inner wisdom. This groundbreaking and approachable guide shows you how to craft unforgettable customer experiences that spark growth, build loyalty, and foster deeper human connection. Visual Impact Learn how visuals spark emotion and influence snap decisions. Auditory Atmosphere Discover how soundscapes elevate mood and extend engagement. Olfactory Power Uncover the subtle influence of scent and how it triggers memory, emotion, and loyalty. Tactile experience Create touchpoints that forge emotional ownership through interactive band encounters. Gustatory Temptation See how flavor builds trust, drives curiosity, and creates moments of persuasion. Inner Wisdom Go deeper with the sixth sense-where authenticity, purpose, and storytelling create lasting connection. Real-World Insights With case studies from Apple, dunkin', Abercrombie & Fitch, and others, this book arms you with practical strategies to master sensory marketing. Whether you are an experienced salesperson, a team leader, or an entrepreneur looking for a bold new edge, Selling Senses offers a transformative blueprint for turning every customer touchpoint into a memorable, emotionally resonant experience.