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Consumer Engagement in the Cultural Sector
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Consumer Engagement in the Cultural Sector

Museums and Science Centres
Livre (relié)env. 270.00 CHF
livrable dans env. 10-20 jours

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

mars 2025, env. 312 pages, Routledge Studies in Central and Eastern European Business and Economics, Anglais
Taylor and Francis
978-1-032-90991-2

Autres titres de la collection: Routledge Studies in Central and Eastern European Business and Economics

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Consumer Engagement in the Cultural Sector
Museums and Science Centres
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Brand Loyalty and Consumer Behavior
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env. 270.00 CHF
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