Consumer Engagement in the Cultural Sector
Consumer Engagement in the Cultural Sector
Museums and Science Centres
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
März 2025, ca. 312 Seiten, Routledge Studies in Central and Eastern European Business and Economics, Englisch
Taylor and Francis
978-1-032-90991-2