The Central and Eastern European Business Environment

Businesses do not operate in a vacuum but rather in a dynamic environment that has a direct influence on how they perform and whether they will achieve their objectives. There are several internal and external factors that can impact a company's business decisions and different combinations of these factors, such as prices, social changes, regulations and institutions can affect the overall business environment. Learning more about these ecosystems and how a business may navigate them can help entrepreneurs adapt to changes and keep a stable and positive reputation in the market. Companies and their environment are closely inter-related and mutually interdependent; hence, their success lies in understanding the environmental changes and adapting their business policies accordingly.

This multidisciplinary book analyses the background and the impact of the business environment, its factors and features, and how their changes influence business operations and decisions. It addresses a wide range of aspects related to the business environment, such as political, economic, institutional, investment, environmental, technological and entrepreneurial ecosystems. The book identifies and assesses different features, opportunities and challenges of business environments, from the experience of Central and Eastern European countries, including the Polish perspective, which is an interesting and needed dimension. Poland is presented here as an example of a country that has substantially and successfully transformed its economy. This example may be both interesting and inspiring for other countries, especially the economies in transition.

This book addresses the issue of why understanding business environments is so important nowadays and will be useful reading for students and researchers in economics and management as well as companies' owners and managers.