Business Digitalization
Corporate Identity and Reputation
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
décembre 2024, env. 188 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-51236-5
Taylor and Francis
978-1-032-51236-5
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
décembre 2024, env. 188 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-51236-5
Taylor and Francis
978-1-032-51236-5
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