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Hunter L: Author Virtues

Author Virtues

How to Thrive as an Indie Author

Ethics of Selling Faith

Spiritual Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Behind the scenes of a globe-spanning career in freelance journalism A Crooked Line celebrates an age when print journalism changed lives and made the world a better place. That era may be winding down, but this perceptive book makes the case for why incisive writing will always matter. Over the course of his 40-year career, Michael Shapiro has reported from more than 20 countries, writing for National Geographic, The Washington Post, The Los Angeles Times and many other top publications. But the itinerant writer’s life, while rewarding, has never been easy.&nbsp; &nbsp; Shapiro worked as an investigative reporter and staff writer for San Francisco Bay Area newspapers before letting go of a regular paycheck and setting out to share stories of people and places worldwide. The exhilarations of the open road, “afoot and light-hearted” as Whitman wrote, were tempered by the challenges of freelancing, from making a living to working with heavy-handed editors. &nbsp; His stories put people first: For a feature about Puerto Rico’s recovery after Hurricane Maria, he visited farmers who spoke of shifting from exporting produce to growing food for local people. His profile of a Yosemite photographer, who climbed Half Dome after being diagnosed with cancer, brought the man’s big-hearted humanity to the fore.&nbsp;Shapiro is known as a travel writer, but his work goes far beyond global dispatches. In this book he shares stories of: <ul><li>saving Sunset magazine’s priceless archive of Western life (including photos made by Ansel Adams) after Time Inc. told staffers to toss everything into a dumpster</li><li>an investigation into the U.S. government’s attempt to conceal the circumstances of pro football star and soldier Pat Tillman’s death during the war in Afghanistan</li><li>writing a tribute about environmental hero Jane Goodall just hours after she died</li><li>how the Grateful Dead’s ecstatic songs celebrate the wonders of nature.</li></ul>Several chapters cover themes familiar to journalists and others who work for themselves. Among them: collaboration, independence, rejection and compensation. A glossary defines insider journalism terms such as hed, dek, slug, lede, nut graf, and kill fee.&nbsp; &nbsp; Renowned for his books of conversations with writers and artists, A Sense of Place and The Creative Spark, Shapiro has interviewed David Sedaris, Amy Tan, Smokey Robinson, Joan Rivers, Frances Mayes and Peter Matthiessen. In this volume, he tells the story of how he convinced a reluctant Paul Theroux to agree to an interview and shares an in-depth dialogue with poet and philosopher David Whyte. Getting an interview and executing it well is the work of a diplomat, and there aren't many people who can do it. Shapiro is a pro at it—which this book shows. A Crooked Line&nbsp;highlights Shapiro’s best journalism and includes behind-the-scenes anecdotes about how he pitched stories and got assignments worldwide. Postscripts detail what happened afterward; some include letters from people he wrote about, sharing what his coverage meant to them.&nbsp; After his story about Welsh bard Dylan Thomas was published in The Washington Post, Shapiro received a handwritten letter from a former customs official who said he had admitted Thomas into the United States on the fateful 1953 trip from which the poet would never return. Months after the Yosemite photographer succumbed to cancer, his widow wrote a heartfelt email to Shapiro telling him that his writing made her feel she was “spending time with Kirk again.” &nbsp; Due to the dramatic changes in the journalistic landscape, a career like Shapiro’s couldn’t begin today. Yet the skills he honed as a journalist—empathetic listening, concise and evocative writing, and a keen sense of what matters—remain as relevant as ever. The tales and insights in A Crooked Line provide a timely affirmation of journalism’s enduring power to illuminate the human experience. This penetrating book reminds us that whatever life path we choose, it’s vital to make it our own.

The Perils and Rewards of a Life in Freelance Journalism

A Crooked Line

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

An Introduction to Theory and Global Practice

Strategic Communication

Marketing

Credentia Press

Wall Street Journal Bestseller! New Updated Edition!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

Tradd Street Press

Twenty Problems of the Fiction Writer

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Lee, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience. This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets. Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes: 
- Definitions and frameworks that distinguish luxury from premium branding
- Guidance on integrating heritage, innovation, and sustainability in strategy
- Exploration of consumer psychology and the creation of brand desire
- Key concept boxes, review questions, and applied exercises for classroom use
- Online lecturer resources, including PowerPoint slides and instructor manuals Whether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Harriman House Essentials

The Choice Factory

Author Virtues

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