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Hunter L: Author Virtues

Author Virtues

How to Thrive as an Indie Author

Reviving an Iconic Brand

A Levi's Story

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Tradd Street Press

Twenty Problems of the Fiction Writer

Sell

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Behind the scenes of a globe-spanning career in freelance journalism A Crooked Line celebrates an age when print journalism changed lives and made the world a better place. That era may be winding down, but this perceptive book makes the case for why incisive writing will always matter. Over the course of his 40-year career, Michael Shapiro has reported from more than 20 countries, writing for National Geographic, The Washington Post, The Los Angeles Times and many other top publications. But the itinerant writer’s life, while rewarding, has never been easy.&nbsp; &nbsp; Shapiro worked as an investigative reporter and staff writer for San Francisco Bay Area newspapers before letting go of a regular paycheck and setting out to share stories of people and places worldwide. The exhilarations of the open road, “afoot and light-hearted” as Whitman wrote, were tempered by the challenges of freelancing, from making a living to working with heavy-handed editors. &nbsp; His stories put people first: For a feature about Puerto Rico’s recovery after Hurricane Maria, he visited farmers who spoke of shifting from exporting produce to growing food for local people. His profile of a Yosemite photographer, who climbed Half Dome after being diagnosed with cancer, brought the man’s big-hearted humanity to the fore.&nbsp;Shapiro is known as a travel writer, but his work goes far beyond global dispatches. In this book he shares stories of: <ul><li>saving Sunset magazine’s priceless archive of Western life (including photos made by Ansel Adams) after Time Inc. told staffers to toss everything into a dumpster</li><li>an investigation into the U.S. government’s attempt to conceal the circumstances of pro football star and soldier Pat Tillman’s death during the war in Afghanistan</li><li>writing a tribute about environmental hero Jane Goodall just hours after she died</li><li>how the Grateful Dead’s ecstatic songs celebrate the wonders of nature.</li></ul>Several chapters cover themes familiar to journalists and others who work for themselves. Among them: collaboration, independence, rejection and compensation. A glossary defines insider journalism terms such as hed, dek, slug, lede, nut graf, and kill fee.&nbsp; &nbsp; Renowned for his books of conversations with writers and artists, A Sense of Place and The Creative Spark, Shapiro has interviewed David Sedaris, Amy Tan, Smokey Robinson, Joan Rivers, Frances Mayes and Peter Matthiessen. In this volume, he tells the story of how he convinced a reluctant Paul Theroux to agree to an interview and shares an in-depth dialogue with poet and philosopher David Whyte. Getting an interview and executing it well is the work of a diplomat, and there aren't many people who can do it. Shapiro is a pro at it—which this book shows. A Crooked Line&nbsp;highlights Shapiro’s best journalism and includes behind-the-scenes anecdotes about how he pitched stories and got assignments worldwide. Postscripts detail what happened afterward; some include letters from people he wrote about, sharing what his coverage meant to them.&nbsp; After his story about Welsh bard Dylan Thomas was published in The Washington Post, Shapiro received a handwritten letter from a former customs official who said he had admitted Thomas into the United States on the fateful 1953 trip from which the poet would never return. Months after the Yosemite photographer succumbed to cancer, his widow wrote a heartfelt email to Shapiro telling him that his writing made her feel she was “spending time with Kirk again.” &nbsp; Due to the dramatic changes in the journalistic landscape, a career like Shapiro’s couldn’t begin today. Yet the skills he honed as a journalist—empathetic listening, concise and evocative writing, and a keen sense of what matters—remain as relevant as ever. The tales and insights in A Crooked Line provide a timely affirmation of journalism’s enduring power to illuminate the human experience. This penetrating book reminds us that whatever life path we choose, it’s vital to make it our own.

The Perils and Rewards of a Life in Freelance Journalism

A Crooked Line

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Lee, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience. This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets. Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes: 
- Definitions and frameworks that distinguish luxury from premium branding
- Guidance on integrating heritage, innovation, and sustainability in strategy
- Exploration of consumer psychology and the creation of brand desire
- Key concept boxes, review questions, and applied exercises for classroom use
- Online lecturer resources, including PowerPoint slides and instructor manuals Whether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Harriman House Essentials

The Illusion of Choice

Author Virtues

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