<div class="raw-html-embed"><a href="https://staempflirecht.ch/studium">JUS-Studium? Das Fachwissen von Expertinnen und Experten des Schweizer Rechts – griffbereit!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Hunter L: Author Virtues

Author Virtues

How to Thrive as an Indie Author

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

WSPC (US)

SERVICES MARKETING (10TH ED)

Most book marketing advice is written by people who have never actually marketed a book. They're gurus who decided "book marketing" was a profitable niche. They're bloggers recycling tips from other bloggers. They're coaches who will happily take your money to tell you things that sound good but don't produce sales.

Sell Your Books: Marketing Without the Hype is different.

Richard Lowe Jr. has published 113 books, ghostwritten for clients who used their books to raise millions in venture capital, and spent decades learning what actually works in indie publishing - including what used to work and doesn't anymore, what the platforms don't tell you, and where authors consistently throw money away. This book is the result of that experience. Not theory. Not recycled guru advice. Practical, tested methods that working authors use every day.

The book covers the full scope of indie author marketing across four parts. Part I builds the strategic foundation: how to define what you are actually trying to build, how to identify your reader, how to build an author platform, and how to price and position your book for the market you're in. Part II covers tactics in detail: covers and descriptions, launch teams, launch parties, reviews, social media, Amazon advertising, newsletters, podcast tours, speaking opportunities, and distribution platforms including KDP, IngramSpark, Draft2Digital, and the wide vs. Kindle Unlimited decision that every indie author faces. Part III addresses the situations that come after the basics: marketing a large catalog, what to do when a book simply will not sell, marketing with ADHD, competitor research, AI tools for marketing, and how to protect yourself from the scams and vanity presses that target authors at every stage of their career. Part IV covers revenue expansion: audiobooks, selling direct through Payhip and Shopify, special editions and Kickstarter campaigns, and promotional tools including BookBub.

Throughout, Richard writes from real experience. The book includes firsthand accounts of what worked and what failed - including the Facebook ads money he lost, the Amazon advertising landscape that was far more profitable five years ago than it is today, the platform that terminated his account without explanation, and the client who built a launch team through years of relationships before his book existed. The book does not pretend the game is easy. It explains exactly how hard it is, what realistic timelines look like, and what separates the authors who build sustainable careers from the ones who publish one book, wait for sales that never come, and give up.

For indie authors at any stage who are ready to treat publishing as a business.

Sell Your Books

Travelers' Tales/Solas House

Behind the scenes of a globe-spanning career in freelance journalism With a Foreword by Tim Cahill A Crooked Line celebrates an age when print journalism changed lives and made the world a better place. That era may be winding down, but this perceptive book makes the case for why incisive writing will always matter. Over the course of his 40-year career, Michael Shapiro has reported from more than 20 countries, writing for National Geographic, The Washington Post, The Los Angeles Times and many other top publications. But the itinerant writer’s life, while rewarding, has never been easy.
 
Shapiro worked as an investigative reporter and staff writer for San Francisco Bay Area newspapers before letting go of a regular paycheck and setting out to share stories of people and places worldwide. The exhilarations of the open road, “afoot and light-hearted” as Whitman wrote, were tempered by the challenges of freelancing, from making a living to working with heavy-handed editors.
 
His stories put people first: For a feature about Puerto Rico’s recovery after Hurricane Maria, he visited farmers who spoke of shifting from exporting produce to growing food for local people. His profile of a Yosemite photographer, who climbed Half Dome after being diagnosed with cancer, brought the man’s big-hearted humanity to the fore.
 
Shapiro is known as a travel writer, but his work goes far beyond global dispatches. In this book he shares stories of: <ul><li>saving Sunset magazine’s priceless archive of Western life (including photos made by Ansel Adams) after Time Inc. told staffers to toss everything into a dumpster</li><li>an investigation into the U.S. government’s attempt to conceal the circumstances of pro football star and soldier Pat Tillman’s death during the war in Afghanistan</li><li>writing a tribute about environmental hero Jane Goodall just hours after she died</li><li>how the Grateful Dead’s ecstatic songs celebrate the wonders of nature.</li></ul>Several chapters cover themes familiar to journalists and others who work for themselves. Among them: deadlines, headlines, rejection and compensation. A glossary defines insider journalism terms such as hed, dek, slug, lede, nut graf, and kill fee. Renowned for his books of conversations with writers and artists, A Sense of Place and The Creative Spark, Shapiro has interviewed David Sedaris, Amy Tan, Smokey Robinson, Joan Rivers, Frances Mayes and Peter Matthiessen. In this volume, he tells the story of how he convinced a reluctant Paul Theroux to agree to an interview and shares an in-depth dialogue with poet and philosopher David Whyte. A Crooked Line highlights Shapiro’s best journalism and includes behind-the-scenes anecdotes about how he pitched stories and got assignments worldwide. Postscripts detail what happened afterward; some include letters from people he wrote about, sharing what his coverage meant to them. After his story about Welsh bard Dylan Thomas was published in The Washington Post, Shapiro received a handwritten letter from a former customs official who said he had admitted Thomas into the United States on the fateful 1953 trip from which the poet would never return. Months after the Yosemite photographer succumbed to cancer, his widow wrote a heartfelt email to Shapiro telling him that his writing made her feel she was “spending time with Kirk again.” Due to the dramatic changes in the journalistic landscape, a career like Shapiro’s couldn’t begin today. Yet the skills he honed as a journalist—empathetic listening, concise and evocative writing, and a keen sense of what matters—remain as relevant as ever. The tales and insights in A Crooked Line provide a timely affirmation of journalism’s enduring power to illuminate the human experience. This penetrating book reminds us that whatever life path we choose, it’s vital to make it our own.

The Perils and Rewards of a Life in Freelance Journalism

A Crooked Line

Marketing

Harriman House Essentials

The Illusion of Choice

Routledge Studies in Marketing

The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.

Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Marketing in Developing Nations

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Author Virtues

Weitere Titel zum Thema