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Opresnik M: The PIVOTAL Framework

The PIVOTAL Framework

A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth

Implementing Strategy and Change in Healthcare

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Innovations in Food Science and Technology

Handbook of Food Preservation Methods

More isn’t always better

The Redesign of Progress

Resonance is for anyone who understands that a narrow focus on the traditional leadership skills of analysis, strategy and execution is no longer sufficient, and wants to understand how to take their leadership to a whole new level.Our increasingly polarized world, where business, technology and the geopolitical landscape are moving at breathtaking speeds and burnout is at an all-time high, demands a new kind of leader, one who understands that strategic advantage depends on the one resource that hasn't kept up with the pace of change: the human nervous system.They want to learn how to steady their own system and that of others, for clearer thinking, bolder innovation and better decisions under pressure. Resonance helps leaders build neural intelligence by combining neuroscience, whole-body awareness and leadership development into clear, practical actions. It features examples drawn from high-stakes environments, a downloadable toolkit and guidance for coaches and leadership development professionals.Because people do their best work when they feel safe, seen and resourced.

How neural intelligence shapes leadership and performance

Resonance

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

A sitting CEO's guide to making safety a strategic leadership advantage In A Walk on the Safe Side: Leading with Science in an Uncertain World, Jennifer F. Scanlon, President and CEO of UL Solutions, a leading global safety science organization, states that "innovation without safety is failure." That's what makes safety a critical leadership responsibility-protecting a company's brands, reputation and financial strength. Scanlon shows how leaders can evaluate and address risks amid increasing complexity and fast-paced developments, across AI, cybersecurity, data privacy, supply chains, industrial and consumer products and more. A Walk on the Safe Side offers an insider's perspective from the helm of UL Solutions, the iconic organization descended from Underwriters Laboratories whose century-long legacy of testing and certification has provided assurance and certification for billions of products in the marketplace. Scanlon addresses how potential risks grow more numerous as leaders drive continuous improvement at a scale and pace that determines competitive advantage, providing a framework for safety-first decision-making. Readers will also discover: <ul> <li>How to elevate safety from an operational concern to a C-suite strategic imperative that builds trust and competitive advantage</li> <li>Practical approaches for leading through uncertainty by grounding organizational decisions in safety science, transparency, and rigorous standards</li> <li>Strategies for managing emerging risks in AI, cybersecurity, data privacy, and environmental protection </li> <li>Personal and professional insights drawn from Scanlon's two-time tenure as a CEO, leading both USG Corporation's international expansion and UL Solutions' successful 2024 IPO on the NYSE</li> <li>A leadership philosophy that treats safety as the currency of assurance, reflecting the highest responsibility organizations owe their stakeholders</li> </ul> A Walk on the Safe Side is written for business leaders, executives, and professionals, providing a roadmap for navigating risk, building trust, and driving growth while maintaining the highest standards of responsibility and transparency.

Leading with Science in an Uncertain World

A Walk on the Safe Side

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

THE #1 INTERNATIONAL BESTSELLER As seen in TIME Magazine and on High Performance podcast 'This book could change your life' - Time Out 'A remarkable reflection on values and psychology based on hard-won experience' - Rory Stewart Expert advice to master your potential, from the founder and CEO of Discovery and Vitality. Adrian Gore built a company from a single, bold idea into a global financial group serving over 50 million customers across more than forty markets. He didn't just scale a business; he created a whole new shared-value business model, a system so revolutionary it's taught as a case study at Harvard Business School and has been recognized by Fortune magazine as 'changing the world'. In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and 'multiplier effect' that occur when these four principles intersect:<ol><li>Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.</li><li>Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.</li><li>Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.</li><li>The 'Pareto Tail': Building on the other principles, learning to identify and target a few high-power decisions can determine your life's entire trajectory.</li></ol> Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today's complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results - personally and professionally. 'Demonstrates how to create enduring value' - Larry Fink, Chairman and CEO of BlackRock 'Important reading for those aspiring to leadership or seeking to make an impact on the world' - Lord William Hague, Chancellor of the University of Oxford 'The Four Principles distils decades of leadership and insight into a practical framework that explains what matters - and why' - Sir Mark Tucker, Chairman, AIA Group 'For leaders seeking to create outsized impact' - Ruth Porat, President and CIO of Alphabet and Google

Multiply Your Impact in Life and Leadership

The Four Principles

Bridging Technology and Purpose

AI for Financial Sustainability

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

Great leaders aren't shaped by a title. They're shaped by a moment. A moment that changes not just what they do, but how they lead. This is THE UNLOCK MOMENT. Drawing on his own leadership journey, executive coach and podcast host Dr. Gary Crotaz explores the inner shift that separates outward success from truly grounded leadership. Interweaving stories from CEOs, entrepreneurs, athletes, and the many thinkers he has coached, Gary offers a clear, human framework for recognizing the moments that make us who we are. At the heart of The Unlock Moment: The Inner Shift That Changes How You Lead are five essential Keys--Self, Trust, Presence, Growth, and Impact--that shape how real innovators think, decide, and lead when it matters most. By cutting through the ambiguity to make decisions with conviction, you will find your leadership aplomb and learn to lead in a way that is authentic, not performative. This is not a book about getting people to follow you. It's a book about becoming the kind of leader people choose to follow . . . and the moments that unlock how you lead.

The Unlock Moment: The Inner Shift That Changes How You Lead

The PIVOTAL Framework

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