Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Dezember 2024, ca. 280 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-1-032-90886-1
Taylor and Francis
978-1-032-90886-1
Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Dezember 2024, ca. 280 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-1-032-90886-1
Taylor and Francis
978-1-032-90886-1
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