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Consumer Behavior
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Consumer Behavior

New Essays on the Study of Consumption
Buch (broschiert)ca. 96.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Dezember 2024, ca. 280 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-1-032-90885-4

Weitere Titel der Reihe: Routledge Interpretive Marketing Research

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Consumer Behavior
New Essays on the Study of Consumption
Taylor and Francis, 2024
978-1-032-90886-1
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Branding Masculinity
Tracing the Cultural Foundations of Brand Meaning
Taylor and Francis, 2021
978-1-03-224256-9
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Macro-Social Marketing Insights
Systems Thinking for Wicked Problems
Taylor and Francis, 2021
978-0-367-78547-5
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Consumer Culture, Branding and Identity in the New Russia
From Five-year Plan to 4x4
Taylor and Francis, 2021
978-0-367-34063-6
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Taste, Consumption and Markets
An Interdisciplinary Volume
Taylor and Francis, 2020
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Consumption, Psychology and Practice Theories
A Hermeneutic Perspective
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Digitalizing Consumption
How devices shape consumer culture
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Brands
Interdisciplinary Perspectives
Taylor and Francis, 2019
978-0-367-87017-1
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The Practice of the Meal
Food, Families and the Market Place
Taylor and Francis, 2019
978-0-367-87098-0
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Co-Creation, Innovation and New Service Development
The Case of Videogames Industry
Taylor and Francis, 2019
978-0-367-88695-0
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Macro-Social Marketing Insights
Systems Thinking for Wicked Problems
Taylor and Francis, 2019
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Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Taylor and Francis, 2019
978-0-8153-9635-2
ca. 250.00 CHF
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