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Food and Experiential Marketing
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Food and Experiential Marketing

Pleasure, Wellbeing and Consumption
Herausgegeben von:
Batat Wided
Buch (gebunden)ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
Juni 2019, ca. 268 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-8153-9635-2

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