Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Dezember 1996, ca. 312 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-415-14822-1
Taylor and Francis
978-0-415-14822-1
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Dezember 1996, ca. 312 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-415-14822-1
Taylor and Francis
978-0-415-14822-1
Weitere Titel der Reihe: Routledge Interpretive Marketing Research
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