Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
décembre 2024, env. 280 pages, Routledge Interpretive Marketing Research, Anglais
Taylor and Francis
978-1-032-90885-4
Taylor and Francis
978-1-032-90885-4
Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
décembre 2024, env. 280 pages, Routledge Interpretive Marketing Research, Anglais
Taylor and Francis
978-1-032-90885-4
Taylor and Francis
978-1-032-90885-4
Autres titres de la collection: Routledge Interpretive Marketing Research
Afficher toutConsumer Behavior
New Essays on the Study of Consumption
Taylor and Francis, 2024
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Taste, Consumption and Markets
An Interdisciplinary Volume
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Consumption, Psychology and Practice Theories
A Hermeneutic Perspective
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