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Co-Creation, Innovation and New Service Development
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Co-Creation, Innovation and New Service Development

The Case of Videogames Industry
Livre (broché)env. 76.00 CHF
livrable dans env. 10-20 jours

This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga

décembre 2019, env. 228 pages, Routledge Interpretive Marketing Research, Anglais
Taylor and Francis
978-0-367-88695-0

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