The Golden Pitch

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and Act examines the history of celebrity endorsements and how today celebrities have the enormous power to push products and change minds.

This deeply researched book delves into the history of celebrity, explores society's fascination with celebrity, examines the use of celebrity and influencer endorsements, looks at the rise of the microcelebrity, and considers the future of fame and celebrity in the digital age. The book is rich with historical and contemporary examples of these major themes.