Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
décembre 2024, env. 280 pages, Routledge Interpretive Marketing Research, Anglais
Taylor and Francis
978-1-032-90886-1
Taylor and Francis
978-1-032-90886-1
Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
décembre 2024, env. 280 pages, Routledge Interpretive Marketing Research, Anglais
Taylor and Francis
978-1-032-90886-1
Taylor and Francis
978-1-032-90886-1
Autres titres de la collection: Routledge Interpretive Marketing Research
Afficher toutConsumer Behavior
New Essays on the Study of Consumption
Taylor and Francis, 2024
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Branding Masculinity
Tracing the Cultural Foundations of Brand Meaning
Taylor and Francis, 2021
978-1-03-224256-9
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Consumer Culture, Branding and Identity in the New Russia
From Five-year Plan to 4x4
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Macro-Social Marketing Insights
Systems Thinking for Wicked Problems
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Taste, Consumption and Markets
An Interdisciplinary Volume
Taylor and Francis, 2020
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Consumption, Psychology and Practice Theories
A Hermeneutic Perspective
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The Practice of the Meal
Food, Families and the Market Place
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How devices shape consumer culture
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The Case of Videogames Industry
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