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Co-Creation, Innovation and New Service Development
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Co-Creation, Innovation and New Service Development

The Case of Videogames Industry
Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga

Dezember 2019, ca. 228 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-367-88695-0

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