Co-Creation, Innovation and New Service Development
The Case of Videogames Industry
This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga
Dezember 2019, ca. 228 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-367-88695-0
Taylor and Francis
978-0-367-88695-0
This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga
Dezember 2019, ca. 228 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-0-367-88695-0
Taylor and Francis
978-0-367-88695-0
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