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Catalogue complet

Fitzpatrick R: The Mom Test

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

A Radical Rethink of Growth and Success for Business Leaders

The Burnout Cure

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

This groundbreaking book provides a comprehensive analysis of digital transformation and strategic leadership from both management and technical perspectives. While organisations strive to enhance productivity through digital transformation and emerging technologies like AI, many struggle to understand the requirements for successful implementation.Drawing on decades of industry experience as a technologist and consultant, the book delivers actionable guidance on:<ul> <li>Developing integrated organisational and digital transformation strategies</li> <li>Navigating the challenges and opportunities presented by emerging technologies</li> <li>Implementing best practices for sustainable digital transformation</li> <li>Maximising benefits while mitigating potential risks</li> <li>Driving business growth and improving profitability through technology adoption</li> </ul>Through extensive case studies, the book demonstrates the tangible benefits of effective transformation across various organisational functions. It serves as a practical roadmap for leaders seeking to harness the power of digital technologies while avoiding common pitfalls in the transformation journey.

A Leader's Guide to Strategy and AI Technologies

Digital Transformation

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Author Richard Mendelson has brought us a jewel: the story of how one prized grape variety, Cabernet Sauvignon, transformed a sleepy California farm community into a world-renowned wine-growing region and a showcase for the very best in American wine, culture, cuisine and luxury travel.From the first plantings of Cabernet Sauvignon in the 19th Century to the surprise triumph of Napa Valley wines at the fabled Judgment of Paris, Mendelson brings us intimate portraits of the pioneers, growers, artists, and craftsmen who turned the Napa Valley into a shining symbol of American talent, ingenuity and business savvy. Those featured include winemakers Robert Mondavi, Warren Winiarski, Bill Harlan, and many more, plus their storied mentors, Charles Krug, André Tchelistcheff and Maynard Amerine.And Mendelson is no outsider looking in. For the past three decades, he has lived this story from a unique perspective: as a Napa Valley winemaker, award-winning author, and as a leading attorney and advocate who has helped shape and protect the valley's vineyards and its future. Richard's book is already being hailed as one of the finest books ever written about American wine and the pioneering role of the Napa ValleyTo showcase the beauty and importance of the story, Cabernet Sauvignon features exquisite design and photography, plus a wealth of historical portraits, maps, and
lithographs, making the book a treasured keepsake for wine lovers and for anyone interested in one of the most compelling chapters in modern American history.

Cabernet Sauvignon, the Love Affair That Built the Napa Valley

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

An Alternative Business Handbook

The Feral MBA

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: value engines that show the process of how your company creates valuescorecards that show how well that process is workingquarterly sprint plans that show how to make that process betterTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers. This textbook: -Introduces the fundamentals of Fintech, including the technology and business models underpinning it -Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech), &gt;Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

The Mom Test

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