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M. Arul Jothi

Assessing the Impact of Capital Structure on Profitability. A Case Study of Indian Railways Finance Corporation (IRFC)

Tamilla Javadi

Tesla, Inc. Strategic Expansion and Value Creation through the Gigafactory Berlin-Brandenburg

Fortune Ochiga

Wrongful Termination of Contract of Employment in Nigeria. A Case for Reinstatement of Private Employees

This book shows small and medium-sized businesses how to gain more time, attract better customers, and sustainably increase their profits by using the right levers. Instead of theoretical management models, it delivers 50 immediately actionable strategies for greater focus, clearer processes, stronger offers, more efficient sales, better customer retention, and higher profitability. It addresses the core challenges many SMEs face: too much chaos in day-to-day operations, too few clear priorities, unproductive workflows, lost leads, weak margins, and a lack of financial control. The book helps readers identify exactly those levers that create the greatest impact in everyday business operations. Its practical structure makes it especially valuable: from focus and positioning to standardisation, automation, and communication, all the way to customer acquisition, sales, KPIs, and cash flow. It also includes a Quick Start, a Quick Audit, a 30-day implementation plan, as well as checklists and templates, so readers do not just gain knowledge, but can take action immediately.

Immediately implementable strategies for processes, growth and profitability

50 SME levers for more time, customers and profit

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Springer Texts in Business and Economics

This textbook is designed to facilitate a thorough learning for students of financial mathematics. It includes exercises and theoretical questions across seven chapters: Interest Theory, Financial Flows and Annuities, Profitability and Risk of Financial Operations, Portfolio Analysis, Bonds, Modigliani-Miller Theory, and Brusov-Filatova-Orekhova Theory. The last two chapters are dedicated to modern theories of capital structure, including problems and tasks. More than 130 detailed solutions are provided to help students solve the assignments in the textbook.


This textbook is suitable for undergraduate and graduate students in all financial and economic fields, including finance and credit, accounting and auditing, taxes, insurance, and international economic relations. It is also useful for professionals in financial and economic specialties, including financial analysts, as well as anyone interested in mastering quantitative methods in finance and economics.

Exercises and Solutions

Financial Mathematics

Nabil Nakbi

Assessing Credit Default Risk Using Logistic Regression. A Transparent Approach to Scoring with the UCI Dataset and SPSS

Seminar paper from the year 2023 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,7, Heilbronn University, language: English, abstract: The goal of this paper is to find out if and why greenwashing is a curse for society, what the difference to sustainability is, how companies like Nike are involved and how they are dealing with it. 

In the first chapter this seminar paper is dedicated to the basics and will answer the following questions: What does greenwashing and what does sustainability mean? What are the different forms and characteristics of greenwashing? Is greenwashing and sustainability the same thing and if not, what are the differences? 

So here follows the classification and explanation of the term’s sustainability and greenwashing as well as their distinction from each other. 
The second chapter deals exclusively with the Nike brand. Here the corporate philosophy is explained, and the sustainability strategy is shown. This is underpinned by practical examples. 
The third chapter deals with the consequences and effects of greenwashing. It explains what the sins of greenwashing are and whether and how it affects today's society. Again a few examples are listed to provide practical relevance and to make it clear that it affects the entire society. 
How to reduce and recognize greenwashing are the subjects of chapter four. Additional solutions are sought here to avoid greenwashing. 
After that there will come a summary and a conclusion of the whole seminar paper.



Samuel Blatt

Greenwashing. What it is, what impact it has and what Nike has to do with it

The Retail Sales Survival Series

The No-BS Playbook for Furniture, Mattress, and Appliance Salespeople

The Complete Furniture and Appliance Sales Survival Guide

Veronika von Heise-Rotenburg

CFO-Know-how von Accounting bis Treasury. Wissen und Best Practices von aktiven CFOs und Fachexpert:innen - modular aufgebaut und peer-reviewed

Finanzmanagement in Start-ups und Scale-ups

Seminar paper from the year 2019 in the subject Business economics - Miscellaneous, grade: 1,6, Hochschule Ruhr West, language: English, abstract: Online retailing is an important way to retail products and services. For most of the people it is inconceivable to live without this. Online shopping makes our live in many ways easier, but it has not only advantages. The Brick-and-mortar stores are also important in many ways. Pure-online-retailing gets popular more and more, so it is important for everybody to have some knowledge about it. 

Firstly, the online retailing is defined and introduced in general. Subsequently the evolution of the pure-online-retailing is characterized. After this the customer loyalty in pure-online-retailing got reviewed and accordingly the advantaged and disadvantages of pure-online-retailer are explained in comparison to the Brick-and-mortar-players. At the end this examination the results are analyzed in case of the Pure-online-retailer ABOUT YOU. 


Pure-Online-Retailing in Case of About You. Principles of International Retail Management

Assessing the Impact of Capital Structure on Profitability. A Case Study of Indian Railways Finance Corporation (IRFC)

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