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M. Arul Jothi

Assessing the Impact of Capital Structure on Profitability. A Case Study of Indian Railways Finance Corporation (IRFC)

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

Dominik Mikulaschek

Immediately implementable strategies for processes, growth and profitability

50 SME levers for more time, customers and profit

Adam Smith

The Wealth of Nations

Aaima Khalid

Impact of Capital Structure on Banking Performance. Case Study of Pakistan

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

The Retail Sales Survival Series

The No-BS Playbook for Furniture, Mattress, and Appliance Salespeople

The Complete Furniture and Appliance Sales Survival Guide

Veronika von Heise-Rotenburg

CFO-Know-how von Accounting bis Treasury. Wissen und Best Practices von aktiven CFOs und Fachexpert:innen - modular aufgebaut und peer-reviewed

Finanzmanagement in Start-ups und Scale-ups

Kerem Yalçinkaya

Machine Learning in Algorithmic Trading

Guide to create unlimited value in any organization, supported by rich, granular company stories Drawing from real stories of how companies relentlessly improved quality, delivery, service, and cost structure, Creating Value: Empowering People for Sustainable Success that Benefits Employees, Customers, and Owners offers simple, powerful ways to think and act to unlock the nascent value of any enterprise. This book shares a dynamic business system that, when practiced authentically, taps into a more focused and productive organization to deliver superior value to customers in a way that improves consistently over time. Author John Rizzo draws from 30 years of leading successful business transformations in a wide range of industries. His approach, which creates sustainable success by empowering people to improve processes continuously, features the following principles: <ul> <li>Apply a Holistic Business System: Develop a complete framework that integrates strategy deployment, value stream analysis, workshops, and management systems</li> <li>Prioritize People Development: Employ techniques that tap the wisdom of those who do the work-the true source of sustainable improvement</li> <li>Learning as the Foundation: Discover how hands-on improvement creates deeper understanding and represents the most fundamental type of continuous improvement</li> <li>Produce Quality at the Source: Build excellence into processes rather than inspecting for it afterward</li> <li>Leverage the Compounding Power of Improvement: Realize the power of small improvements accumulating into breakthrough performance</li> </ul> Creating Value reveals how pursuing excellence leads to outstanding results that endure over years. It is an essential resource for business leaders to dramatically boost employee participation and agency, while steadily increasing profits and boosting enterprise value leading to widely shared creation of value.

Empowering People for Sustainable Success that Benefits Employees, Customers, and Owners

Creating Value

Moritz Eisfeller

Risikoadjustierte Performance und Erholungsfähigkeit von Multi-Asset-ETF Portfolios in Krisenzeiten

Miguel López

Impacto de la crisis demográfica en los países desarrollados y Costa Rica

Doktorarbeit / Dissertation aus dem Jahr 2025 im Fachbereich VWL - Finanzwissenschaft, Note: Sehr gut, , Sprache: Deutsch, Abstract: Bitcoin als Reservewährung: Entwicklungsmöglichkeiten, Chancen und Risiken



Warum dieses Buch?



Bitcoin ist mehr als nur eine Kryptowährung – es ist eine potenzielle Revolution im Finanzsystem. Immer mehr Unternehmen, Investoren und sogar Staaten erwägen Bitcoin als strategische Reserve. Doch welche Chancen und Risiken sind damit verbunden? Dieses Exposé bietet eine fundierte Analyse und praxisnahe Einblicke in die Zukunft von Bitcoin als mögliche Reservewährung.



- Wissenschaftlich fundiert &amp; verständlich: Basierend auf aktuellen Studien und wirtschaftlichen Theorien.

- Strategische Einblicke: Welche Unternehmen und Länder setzen bereits auf Bitcoin?

- Praktische Tipps: Wie können Investoren Bitcoin in ihr Portfolio integrieren?

- Regulatorische Entwicklungen: Welche gesetzlichen Herausforderungen und Chancen gibt es?

- Technologische Innovationen: Wie kann Bitcoin langfristig eine stabile Reservewährung werden?



Ein Muss für Investoren, Unternehmer und alle, die die Zukunft des Finanzsystems verstehen wollen.



Kapitelübersicht

• Bitcoin und die Geldtheorie

• Wirtschaftliche Chancen und Risiken

• Regulatorische Herausforderungen

• Technologische Entwicklungen

• Bitcoin als strategische Reservewährung

• Praktischer Leitfaden für Investoren

S. Wittenbeck

Exposé zur Doktorarbeit zum Thema: „Bitcoin als Reservewährung: Entwicklungsmöglichkeiten, Chancen und Risiken“

Assessing the Impact of Capital Structure on Profitability. A Case Study of Indian Railways Finance Corporation (IRFC)

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