Travel Marketing, Tourism Economics and the Airline Product
An Introduction to Theory and Practice
Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product Explains strategic and operations management in the travel and airline industries Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
Oktober 2017, ca. 213 Seiten, Tourism, Hospitality & Event Management, Englisch
Springer EN
978-3-319-49848-5
Springer EN
978-3-319-49848-5
Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product Explains strategic and operations management in the travel and airline industries Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
Oktober 2017, ca. 213 Seiten, Tourism, Hospitality & Event Management, Englisch
Springer EN
978-3-319-49848-5
Springer EN
978-3-319-49848-5
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