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Catalogue complet

Dieses E-Book wurde nicht gemäß der W3C EPUB Accessibility Guidelines oder PDF UA Standards für eine barrierefreie Zugänglichkeit optimiert. Es enthält ggfs. nicht-barrierefreie Elemente.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Produkt vom BFSG ausgenommen: barrierefreie Adaption stellt unverhältnismäßige Belastung für den Hersteller dar

Patrick Naef

The Technology Illusion

Dispelling the Myth of Digital Transformation

Springer Nature Proceedings excluding Computer Science

Veland Ramadani

Abdylmenaf Bexheti

Hyrije Abazi-Alili

Carmem Leal

Carlos Peixeira Marques

Proceedings of the 7th International Scientific Conference on Business and Economics (ISCBE), Portugal, June 2024

Navigating Economic Uncertainty - Vol. 1

Social Sciences (R0)

Francesco Della Puppa

Dipsita Dhar

Nicola Montagna

The Intersection of Migrant Labour, Platform Capitalism, and Resistance

Migrant Labour in the Gig Economy

Want to move from market player to market shaper? It all boils down to unshakeable customer preferences. But in a world where both products and experiences are quickly copied, how do you create lasting differentiation?

This book offers you a practical approach: a strategic model and 26 actionable thought starters you can deploy right away. 

Discover how the strategic interplay of Big Idea, Proposition Experience and Communication Experience created breakthrough successes for brands like Southwest Airlines, Tesla, Oatly or Airbnb. And harness the power of each thought starter for immediate impact - turning decades of in-market experience into your competitive advantage.

Take the first step. Turn the page - and transform your brand into a growth engine. Because in today's market, the best experience wins.

www.GrowthThroughExperience.com

"Essential guide for championing real loyalty and growth."
MAURO PORCINI,
Chief Design Officer of PepsiCo

"Powerful strategies for meaningful customer connections."
LAURA LYNCH,
CMO of Bank of Ireland

"Definitive guide to unlock transformational customer relationships and experience-driven growth."
MARK BUCKMAN,
Board Director, former CMO of Telstra and of Commonwealth Bank of Australia

"A profound blueprint for thinking, doing, and communicating differently."
ROBERT JONES,
Professor of Brand Leadership at University of East Anglia and author of The Big Idea

"Insightful, practical, and highly relevant in the digital age."
ANJA LAGODNY,
IMD Executive in Residence, former Chief Digital Officer of JTI and VP Digital of Carlsberg

"Powerful and proven tactics for accelerating business growth."
ELISABETH ELLISON-DAVIS, 
Group Chief Strategy &amp; Transformation Officer at Le Groupe Bel

"A fresh perspective on orchestrating experiences that drive lasting growth."
MARC VONTOBEL,
Founder and CEO at Starmind

"A must read for every industry challenger."
RUTGER VERHOEF, 
Co-Founder and CEO at GOWAGO

"A visionary toolkit for disruptive, lasting change."
NIELS SCHÄFER, 
Co-Founder and CEO at LOEV Jewelry

"Clear strategies for delighting customers and driving sustainable growth."
MARCUS SCHÖGEL, 
Professor of Marketing at University of St. Gallen, Switzerland

"Masterful blend of theory and practice for real  world business success."
MATTHIAS ACKERET, 
Publisher and Editor-in-Chief at Persönlich

Thomas Ruck

Why Three Forces Beat a Thousand Touchpoints

Growth Through Experience

&lt;p&gt;This book presents carefully selected chapters from the proceedings of the 6th International Scientific Conference on Business and Economics (ISCBE),Tetovo, North Macedonia, which took place in May 2023. The chapters address a wide range of areas relevant to contemporary business and economics issues such as economic shocks, high inflation, energy crisis, COVID-19, growth prospects, economic forecast, labor market, gender inequalities, migration, entrepreneurship, and family businesses, firm development and innovations, technological transformation, etc. Researchers learn about the latest studies that discuss emerging challenges and perspectives of business and economics in the perspective of post-crisis economic recovery, consolidation, and stability.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

Léo-Paul Dana

Andrea Caputo

Proceedings of the 6th International Scientific Conference on Business and Economics (ISCBE), North Macedonia, May 2023

Economic Recovery, Consolidation, and Sustainable Growth

In "Automating the Deal," renowned M&amp;A expert Dr. Karl Michael Popp reveals how cutting-edge technology is revolutionizing the way businesses merge and acquire. This comprehensive guide provides a deep dive into the transformative power of automation in mergers &amp; acquisitions, equipping readers with the knowledge to navigate this rapidly evolving landscape.

Key Takeaways are:

Streamline your M&amp;A process: Learn how automation can reduce deal cycles, minimize costs, and enhance collaboration.

Unlock new opportunities: Discover how data analytics and AI can help identify new growth strategies and improve post-merger integration.

Future-proof your M&amp;A strategy: Understand the emerging trends and technologies shaping the future of M&amp;A automation.

By providing a comprehensive overview of the current state of M&amp;A automation, this book equips readers with the knowledge to navigate this rapidly evolving landscape and stay ahead in the field of mergers and acquisitions.

Karl Michael Popp

How Disruptive Tools Are Transforming M&A Forever

Automating the Deal

Contributions to Economics

&lt;p&gt;This volume examines the effects of the COVID-19 pandemic on the labor market and the business environment in the European Union (EU), with a specific focus on Romania, the least developed country in the EU. The book emphasizes the need to rethink recovery models and suggests a new normal based on the pillars of economic, climatic, and social resilience. Is proposed the redefinition the policies’ mix that will allow fundamental changes in development, focused also on social and societal profit, the redefinition of productivity and environmental performance of businesses, and the rebalancing of work and leisure life.&lt;/p&gt;&lt;p&gt;The COVID-19 crisis not only accelerated the digital transformation of society but also reconfigured the coordinates of economic development by prioritizing sustainable development for all, based on green jobs as a starting point for business innovation and decent jobs for active social protection. Following this approach, the contributions discuss selected issues with importance to the development of society in the post-pandemic world.&lt;/p&gt;&lt;p&gt;The book is of interest to students, scholars and researchers in economics, business, management and political science, as well as to policy makers and practitioners, for a better understanding of the impact of the COVID-19 pandemic on the labor market and the business environment in European Union.&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Valentina Vasile

Elena Bunduchi

Romania in a European Context

The Economic and Social Impact of the COVID-19 Pandemic

De Gruyter Handbooks in Business, Economics and Finance

&lt;p&gt;The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends and issues related&lt;br&gt;to the fields of media management, information technology, product design planning and digital lifestyle. This handbook is about the power of good ideas. It’s about those business enterprises, government planners, educators and entrepreneurs that have harnessed the power of good ideas to become real difference makers in the world we live in. &lt;/p&gt; 
&lt;p&gt;&lt;br&gt;Keeping pace with fast paced technology change requires ongoing assessment and reassessment of the media management and technology fields to address important questions and emerging issues. A major premise of this book is that given the complex and ever-changing state of media technology – we have a responsibility and obligation to engage in a broader interdisciplinary dialogue whose purpose is to understand the current and future state of media technology and innovation as well as to appreciate the social impact that such technologies have on business, education and the general public. Forecasting the future, as any weatherperson or stock broker can tell you, is a risky business. But in this book we use the phrase "the creative next step"&lt;br&gt;as a way to talk about the future and what we can expect in terms of the opportunities and challenges going forward. &lt;/p&gt;

&lt;p&gt;&lt;em&gt;De Gruyter Handbooks&lt;/em&gt; &lt;em&gt;in Business, Economics and Finance&lt;/em&gt; provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the leading views in the area. Aimed at the international market, these handbooks cover emerging and cutting edge topics in business, economics and finance.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;

Richard A. Gershon

De Gruyter Handbook of Media Technology and Innovation

Burkhard Bensmann

Find Your Vision, Set Your Goals, and Thrive in the Age of AI

Self-Leadership: The Key to Being Productive

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Fresenius Idstein (onlineplus), Sprache: Deutsch, Abstract: Ein Auto ist heute mehr als nur ein Fahrzeug. Es ist auch ein Kanal für schnelles, personalisiertes Marketing und Customer-Relationship-Management. Somit wächst das Interesse bei Automobilherstellern an Connected Cars und deren Daten. Vor diesem Hintergrund liegt es nahe, die Kundenbindung mit Daten aus vernetzen Fahrzeugen zu untersuchen. Es ergibt sich die folgende Forschungsfrage: Welche Chancen und Herausforderungen ergeben sich durch Connected Car Data für das Customer-Relationship-Management von Automobilherstellern?Das wesentliche Ziel dieser Arbeit besteht somit in der theoretischen Untersuchung der Frage, ob und inwieweit Connected Car Data für die Kundenbindung genutzt werden können und welche Chancen und Risiken sich hieraus für Automobilhersteller ergeben. Zur Beantwortung der Forschungsfrage wird der aktuelle Forschungsstand in Form einer Literaturanalyse untersucht.Im Anschluss an dieses einleitende Kapitel werden im zweiten Kapitel die theoretischen Grundlagen der Arbeit behandelt. Hierfür werden die Begriffe Connected Car und CRM definiert und abgegrenzt. Darauf aufbauend wird im dritten Kapitel der Beantwortung der Forschungsfrage nachgekommen. Hierfür werden die relevanten Merkmale des Kundendatenmanagementsin Bezug auf Connected Car Data herausgearbeitet. Anschließend wird analysiert, inwieweit die Daten für ein erfolgreiches Customer-Relationship-Management genutzt werden können. Fortführend soll die Fahrzeugvernetzung mittels einer SWOT-Analyse für Automobilhersteller bewertet werden. Mit dem abschließenden Kapitel wird der zukünftige Stellenwert von Connected Car Data herausgearbeitet. Hierfür werden die zentralen Ergebnisse zusammengefasst, diskutiert und kritisch gewürdigt. Ein Ausblick schließt die Arbeit ab. Im Rahmen dieser Arbeit wird ausschließlich auf Chancen und Herausforderungen von Connected Car Data für das Customer-Relationship-Management von Automobilherstellern eingegangen. Weitere Marketingmaßnahmen oder Datenquellen werden nicht beachtet. Im Hinblick auf die zugrunde liegende Forschungsfrage und Zielsetzung steht bei der Untersuchung die Unternehmensperspektive im Vordergrund.

Connected Cars. Kundenbindung durch Daten aus vernetzten Fahrzeugen

Economics and Finance (R0)

This book studies and discusses the current situation and development trend of technology application in the private equity industry of China. This book provides answers to the following questions that are critical concerns of the industry. For applications of technologies in enhancing financial service quality and efficiency, how to introduce digital technologies into the business innovation and operation management process of the private equity industry? How can digital technology be used to promote the comprehensive digital transformation of the private equity industry? For regulation of the private equity industry, how to utilize digital technology to improve the regulatory means and tools of the private equity industry. How to use digital technology to prevent the risk of the private equity industry? The answers to the questions have theoretical significance and practical value for healthy development and supervision of private equity industry in China. China’s private equity industry has made significant progress and attained remarkable achievements after more than 30 years of development, especially with the advancement of China’s capital market reform. This book provides an overview of the private equity industry and a study of digital technology applications such as the Internet, big data, artificial intelligence, and blockchain. It is a valuable reference for researchers and practitioners in related fields, and it also sheds light on technology applications for practitioners and financial regulators in the private equity industry in China.&lt;p&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;

Ruihui Xu

Dawei Zhao

Digital Transformation of Private Equity in China

The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

The Technology Illusion

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