This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
November 2014, ca. 350 Seiten, Routledge Library Editions: Consumer Behaviour, Englisch
Taylor and Francis
978-1-138-83819-2
Taylor and Francis
978-1-138-83819-2

