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Consumer Profiles (RLE Consumer Behaviour)
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Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics
Buch (gebunden)ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

November 2014, ca. 194 Seiten, Routledge Library Editions: Consumer Behaviour, Englisch
Taylor and Francis
978-1-138-83245-9

Weitere Titel der Reihe: Routledge Library Editions: Consumer Behaviour

Alle anzeigen
Consumer Behaviour (RLE Consumer Behaviour)
A Practical Guide
Taylor and Francis, 2016
978-1-138-83239-8
ca. 90.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Consumer Interest (RLE Consumer Behaviour)
Dimensions and Policy Implications
Taylor and Francis, 2016
978-1-138-83824-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Education (RLE Consumer Behaviour)
A Handbook for Teachers
Taylor and Francis, 2016
978-1-138-83915-1
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Capitalism and the Consumer (RLE Consumer Behaviour)
Taylor and Francis, 2015
978-1-138-83277-0
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Profiles (RLE Consumer Behaviour)
An Introduction to Psychographics
Taylor and Francis, 2015
978-1-138-83246-6
ca. 90.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer ...
Taylor and Francis, 2015
978-1-138-83235-0
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Consumer Interest (RLE Consumer Behaviour)
Dimensions and Policy Implications
Taylor and Francis, 2014
978-1-138-83819-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer ...
Taylor and Francis, 2014
978-1-138-79257-9
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Capitalism and the Consumer (RLE Consumer Behaviour)
Taylor and Francis, 2014
978-1-138-83275-6
ca. 226.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Education (RLE Consumer Behaviour)
A Handbook for Teachers
Taylor and Francis, 2014
978-1-138-83914-4
ca. 196.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Behaviour (RLE Consumer Behaviour)
A Practical Guide
Taylor and Francis, 2014
978-1-138-83236-7
ca. 206.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

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