This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
novembre 2014, env. 350 pages, Routledge Library Editions: Consumer Behaviour, Anglais
Taylor and Francis
978-1-138-83819-2
Taylor and Francis
978-1-138-83819-2

