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Sensible Selling Through Sensory
Neuromarketing

Sensible Selling Through Sensory Neuromarketing

Biodiversity Net Gain (BNG) is a conservation approach designed to ensure that any development or land-use change results in a measurable increase in biodiversity compared to the baseline conditions prior to the project. This concept transcends the traditional mitigation of environmental impacts, emphasising the enhancement and restoration of ecosystems and biodiversity. Biodiversity Net Gain Law and Practice provides a comprehensive understanding of the legal frameworks and policies that govern the protection and enhancement of biodiversity. This book explores the intersection of environmental, planning, and development laws and highlight how these regulations work together to ensure sustainable development and conservation efforts. It looks at key legislation such as the Planning Act 2008, the Town and Country Planning Act 1990, and the National Planning Policy Framework. Through case studies, legal analysis, and policy discussions, this book illustrates the practical applications and challenges of implementing biodiversity laws, and compares their success in the UK, Europe, India, Australia, Japan and South Africa. This title is included in Bloomsbury Professional's Environmental Law online service.

Biodiversity Net Gain Law and Practice

Understanding Consumer Behaviour in the Era of AI and Machine Learning

Cognitive Commerce, Volume I

Tourism, Hospitality & Event Management

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

Opportunities for Sustainable Management

Food Waste in Hospitality Operations

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

Connect creator-driven influence with commerce media for full-funnel customer activation In Creator Marketing &amp; Commerce Media: How Creators Can Build Brands and Drive Sales, Frank Dudley, a faculty member at Northwestern University and the University of Pennsylvania and the first Director of the IAB, connects two disciplines that have traditionally operated in silos. With the creator economy projected to approach $500 billion and US commerce media and spend expected to reach $118 billion by 2030, this book shows how content, influence and commerce converge to guide customers from awareness to advocacy.&nbsp; The book introduces four original frameworks. The Customer Choice Journey maps the eight decision stages customers actually move through, and the Six Loops show how leading brands run that journey as a continuous system. The Brand-Creator-Retailer Triangle aligns the three partners who shape every purchase, and The Edge identifies the six creator behaviors that decide whether a campaign delivers. Real-world examples include MrBeast's expansion from YouTube into Feastables, Fenty Beauty and CeraVe building trust through creator partnerships, and Walmart Connect's integration of first-party data with off-site campaigns to drive measurable results.&nbsp; Readers will also discover: <ul> <li>Ready-to-use tools, including creator brief and commerce media activation brief templates, the Hook to Proof to CTA mesasging framework, and an ambassador performance scorecard.&nbsp; </li> <li>How retail media networks, TikTok Shop, connected TV, and digital out-of-home advertising amplify creator influence where purchase decisions happen</li> <li>How AI is reshaping creator discovery, content, targeting, and budget planning&nbsp;</li> <li>Methods to measure and defend creator marketing ROI with multi-touch attribution and marketing mix modeling&nbsp;</li> <li>Compliance guidance for the US, EU, China, India, Singapore, and Brazil&nbsp;</li> <li>Case studies from four continents, including Vessi, Perfect Dairy, Duolingo, Gymshark, and Salesforce, spanning both B2C and B2B.&nbsp;</li> </ul> Written for marketers, brand strategists, agency professionals, and advanced undergraduate, graduate, and executive students in marketing and media programs, this book delivers the frameworks and tools that connect creator marketing and commerce media to real business results.&nbsp;

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

Management for Professionals

This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without&nbsp; the assistance of a comprehensive I.T system;&nbsp; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.

This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without&nbsp; the assistance of a comprehensive I.T system;&nbsp; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.

Advanced Fashion Buying and Merchandising

Building Sustainable Enterprises Across Generations

The Science and Practice of Family Enterprise

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.Shuzhong Ma
 is a Professor at the China Academy of Digital Trade, Zhejiang University, China.
 Jiwen Guo
 is an Associate Professor at the School of Economics &amp; Trade, Hunan University, China.
 Gangjian Pan
 is a Lecturer at the School of Economics, Huazhong University of Science and Technology, China.
 Fangqing Pu
 is a Lecturer at the School of Economics and Management, Zhejiang Sci-Tech University, China.
 Yuxi Chai
 is an Associate Research Scientist at the Donghai Institute, Ningbo University, China.

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.

Digital Trade

This volume – the second in a two-volume work - builds on the foundations established in Volume I by examining advanced applications of artificial intelligence and machine learning in consumer behaviour, marketing analytics and responsible digital commerce.Covering key topics, such as predictive analytics, behavioural economics, machine-learning models, social media analytics, chatbots, virtual assistants and responsible AI in marketing, it discusses how organisations can use consumer data to forecast behaviour, evaluate customer feedback, personalise marketing communication, strengthen engagement and improve strategic decision-making.Chapters reveal how AI can support deeper understanding of consumer choices by combining data science with behavioural insights such as cognitive biases, bounded rationality, heuristics and decision-making patterns. Authors also examine how social media analytics can help entrepreneurs and firms in emerging economies track sentiment, understand market trends and respond more effectively to digital consumers. With an emphasis on ethical and responsible AI, the book addresses privacy, algorithmic bias, transparency, accountability, data protection and consumer trust, showing why AI-driven marketing must be both commercially effective and socially responsible. Taken together, the two volumes explain what cognitive commerce is and how it transforms consumer experiences; it demonstrates how cognitive commerce can be predicted, analysed, managed and implemented responsibly.Reason Masengu
 is an accomplished academic and researcher specialising in Marketing and Administration. He holds a PhD from North-West University, South Africa and is Senior Lecturer at Middle East College in Oman, and a Postgraduate Examiner at North-West University.&nbsp;
 Fungai Jacqueline Kiwa
 holds a PhD in Cultural Heritage and Information Technology and is Professor of Software Engineering at Chinhoyi University of Technology, Zimbabwe. Her skill set encompasses Artificial Intelligence, innovative IoT framework design, and proficient programming capabilities.&nbsp;
 Tatenda T. Chabata
 is Senior Lecturer/Post Doctoral Fellow at UNISA, South Africa. He has a PhD in Business Management, specialising in digital marketing systems, from the University of Free State, South Africa. He is a dedicated Marketing and Communications professional, a practicing Associate Marketer in South Africa (AMSA) and The Marketing Association of South Africa (MASA).&nbsp;
 Divaries Cosmas Jaravaza
 is Senior Lecturer at Bindura University of Science Education, Zimbabwe. He holds a PhD in Business from Witwatersrand Business School, South Africa, specialising in marketing, advertising, and cultural perceptions.&nbsp;

This volume – the second in a two-volume work - builds on the foundations established in Volume I by examining advanced applications of artificial intelligence and machine learning in consumer behaviour, marketing analytics and responsible digital commerce.Covering key topics, such as predictive analytics, behavioural economics, machine-learning models, social media analytics, chatbots, virtual assistants and responsible AI in marketing, it discusses how organisations can use consumer data to forecast behaviour, evaluate customer feedback, personalise marketing communication, strengthen engagement and improve strategic decision-making.Chapters reveal how AI can support deeper understanding of consumer choices by combining data science with behavioural insights such as cognitive biases, bounded rationality, heuristics and decision-making patterns. Authors also examine how social media analytics can help entrepreneurs and firms in emerging economies track sentiment, understand market trends and respond more effectively to digital consumers. With an emphasis on ethical and responsible AI, the book addresses privacy, algorithmic bias, transparency, accountability, data protection and consumer trust, showing why AI-driven marketing must be both commercially effective and socially responsible. Taken together, the two volumes explain what cognitive commerce is and how it transforms consumer experiences; it demonstrates how cognitive commerce can be predicted, analysed, managed and implemented responsibly.

Cognitive Commerce, Volume II

Sportrecht

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Concepts and Contexts

Introduction to Marketing

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführung von Werkzeugen wie ChatGPT bis hin zur Erstellung synthetischer Medien bietet es eine fundierte, wissenschaftliche Analyse darüber, wie generative KI die Erstellung, Verbreitung und Nutzung von Inhalten verändert.
Es vereint eine multidisziplinäre Gruppe von Wissenschaftlerinnen und Wissenschaftlern, die vertiefte Diskussionen über die Herausforderungen und Chancen KI-gestützter Innovationen liefern. Anstatt isolierte Forschungsergebnisse zu präsentieren, zielt dieser Sammelband darauf ab, die verschiedenen Dimensionen der KI-basierten Mediendisruption systematisch zu analysieren und den Leserinnen und Lesern ein umfassendes Verständnis der aktuellen Entwicklungen zu vermitteln.
Dabei werden zentrale Fragen zu den Auswirkungen auf Medienprodukte, Märkte, Fachkräfte und Publikum behandelt und zugleich wichtige Einblicke sowie zukunftsorientierte Perspektiven geboten. Das Buch ist eine unverzichtbare Lektüre für Forschende, Medienpraktikerinnen und -praktiker sowie alle, die sich für die Schnittstelle von Technologie und Medien interessieren.
Indem es die Essenz aktueller technologischer Fortschritte einfängt, eröffnet es zugleich einen visionären Ausblick auf zukünftige Entwicklungen und stattet Wissenschaft und Praxis mit dem nötigen Wissen aus, um den fortlaufenden digitalen Wandel zu gestalten. Durch die Zusammenführung interdisziplinärer Perspektiven versteht sich dieser Band als wegweisender Leitfaden für alle, die sich an der Schnittstelle von Medienwissenschaft, Technologie und digitaler Innovation bewegen, und fördert einen fundierten Dialog über die Gestaltung der sich wandelnden, KI-getriebenen Medienlandschaft.

Innovation, Transformation und Zukunft der Medien im KI- Zeitalter

Handbuch der KI-basierten Mediendisruption

Sensible Selling Through Sensory Neuromarketing

Weitere Titel zum Thema