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Catalogue complet

Sensible Selling Through Sensory
Neuromarketing

Sensible Selling Through Sensory Neuromarketing

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER** What's stopping you from achieving the success you've always wanted? From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start. In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do. Inside, you'll learn how to: - Change the story you tell yourself - Build a network from scratch - Harness fear as fuel - Manage your internal scorecard Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.This book sheds light on the untapped potential of AI-driven analytics in market research so that businesses can better understand and interact with their customers. The transformation of marketing and market research over recent decades has only accelerated thanks to breathtaking AI developments that are reshaping data analytics and insights generation while enabling more effective foresight and actionability.These technologies are moving the field beyond solicited customer opinion, traditionally gathered through surveys and focus groups, allowing marketers to leverage unstructured big data for a whole new type of customer feedback: the unsolicited opinion. Acting as a guide to what's possible, the book explores the redefinition of insight in the age of AI and stresses the need for every true insight to inspire action. It dives into techniques for analysis and the AI science behind the analytics, automated brand recommendations, and content creation, introducing AI-specific research and data analysis tools. The birth of synthetic data is discussed, with advantages including privacy compliance, cost-effectiveness, and the ability to generate diverse datasets on demand. The book also covers critical ethical issues, such as data privacy, algorithmic bias, transparency, and the potential for AI to be used manipulatively, and raises important questions around knowledge, creativity, and the future of the field of marketing research.This book's clear-eyed guidance and thoughtful reflections will benefit anyone involved in marketing, market research, digital advertising, and business strategy, including CX practitioners, business leaders tasked with delivering growth, data scientists, marketing agency executives and consultants, and advanced business and marketing students.

Marketing Research Reconfigured

AI Powered Insight

Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often‑overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundation—from data strategy and smart segmentation to seamless cross‑channel customer interaction. Numerous real‑world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.Contents<ul><li>Why MarTech is the future of marketing</li><li>Know Phase:
 Building a solid data foundation
 </li><li>Analyze Phase:
 Understanding and predicting customer behavior
 </li><li>Orchestrate Phase:
 Creating a unified experience across all channels
 </li><li>Engage &amp; Measure Phase:
 Measuring and optimizing marketing activities
 </li><li>Artificial Intelligence and automation in marketing</li></ul>Prof. Dr. Andreas Fuchs
 is a Professor of Marketing and Digital Business at the Technical University of Applied Sciences Würzburg-Schweinfurt and a leading expert in marketing technology, marketing automation, and artificial intelligence. He is a keynote speaker and author, and publishes one of the leading marketing newsletters on Substack, “Future of Marketing”, available at futureofmarketing.de
 
 Previously, he co founded a company in the field of marketing automation and held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises. This rare combination of professor, entrepreneur, and author allows him to bridge science and practice and to provide clear orientation on how marketing is reinventing itself.
 The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.&nbsp; 
 This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?This book combines scientifically grounded insights with practical best practices and helps bring clarity to the often‑overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.The Marketing Technology Framework serves as the structured foundation—from data strategy and smart segmentation to seamless cross‑channel customer interaction. Numerous real‑world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.Contents<ul><li>Why MarTech is the future of marketing</li><li>Know Phase:
 Building a solid data foundation
 </li><li>Analyze Phase:
 Understanding and predicting customer behavior
 </li><li>Orchestrate Phase:
 Creating a unified experience across all channels
 </li><li>Engage &amp; Measure Phase:
 Measuring and optimizing marketing activities
 </li><li>Artificial Intelligence and automation in marketing</li></ul>

Understanding, Applying, and Scaling Marketing Technology

MarTech, AI, & Automation: The Future of Marketing

Der Online-Handel steht vor einer Revolution: E-Commerce wird zum KI-Commerce. Dieses Buch zeigt, wie KI den Handel neu definiert – von innovativen Shoppingoberflächen und -zugängen sowie personalisierten Einkaufserlebnissen über intelligente Plattformlösungen bis hin zu automatisierten Prozessen in Marketing und Supply Chain. Es beleuchtet die Plattformökonomie als Gewinner der digitalen Transformation und aktuelle Entwicklungen wie Agentic Commerce, KI-basierte Shoppingoberflächen. Praxisbeispiele aus Unternehmen wie u.a. Shein, Temu und TikTok Shop veranschaulichen neue KI-basierte Geschäftsmodelle und Technologien. Mit einem klaren Fokus auf die Verbindung von Theorie und Praxis bietet das Buch Strategien, Werkzeuge und Handlungsempfehlungen für Fach- und Führungskräfte, die den Wandel aktiv gestalten wollen. Denn KI ist kein Zusatz mehr, sondern der Kern des Erfolgs im digitalen Handel.

Der Online-Handel steht vor einer Revolution: E-Commerce wird zum KI-Commerce. Dieses Buch zeigt, wie KI den Handel neu definiert – von innovativen Shoppingoberflächen und -zugängen sowie personalisierten Einkaufserlebnissen über intelligente Plattformlösungen bis hin zu automatisierten Prozessen in Marketing und Supply Chain. Es beleuchtet die Plattformökonomie als Gewinner der digitalen Transformation und aktuelle Entwicklungen wie Agentic Commerce, KI-basierte Shoppingoberflächen. Praxisbeispiele aus Unternehmen wie u.a. Shein, Temu und TikTok Shop veranschaulichen neue KI-basierte Geschäftsmodelle und Technologien. Mit einem klaren Fokus auf die Verbindung von Theorie und Praxis bietet das Buch Strategien, Werkzeuge und Handlungsempfehlungen für Fach- und Führungskräfte, die den Wandel aktiv gestalten wollen. Denn KI ist kein Zusatz mehr, sondern der Kern des Erfolgs im digitalen Handel.

Intelligenter E-Commerce und KI-basierte Plattformlösungen im Online-Handel

Der neue KI-Commerce

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. 
This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. 
This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.

Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

Routledge Studies in Management, Organizations and Society

Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability. As African economies navigate rapid urbanisation, climate change, technological disruption and socio-economic transformation, this book explores the ways in which sustainability-oriented innovation can serve as a strategic pathway toward inclusive growth and reliance over a long period of time and stewardship of the environment.The volume presents a multidisciplinary perspective by integrating insights from management, economics, technology, governance and environmental studies. It assesses the prospective sustainable innovation within Africa's special cultural, institutional and economic context, while critically engaging with the structural and policy-related challenges that continue to mold innovation outcomes. Key themes include green business models, responsible governance, human capital development, digital transformation and the role of emerging technologies in driving sustainability. As a result of conceptual analysis, case studies and empirical evidence mainly grounded in African contexts, the volume highlights how organizations and industries are responding to sustainability imperatives. The authors give special attention to banking, urban development, banking and services, showing the way in which innovation can be leveraged to address environmental challenges, improve efficiency and enhance social value creation. The volume explores emerging changes influencing sustainable innovation in Africa, including artificial intelligence, digitalisation, smart cities, green supply chains and board-level diversity.By linking theory with practice, it offers actionable insights for decision-makers seeking to integrate sustainability, strategy and operations. Crafted for policymakers, scholars, business leaders, development practitioners and postgraduate students, the book contributes to the developing discourses on Africa's sustainable future and provides a forward-looking framework for harnessing innovation as a driver of transformative change.

Prospects, Challenges and Trends

Sustainable Innovation in Africa

Explore how sustainability can be embedded into contemporary brand and marketing strategy. Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainability marketing, this textbook includes: - A clear framework for analysing and developing sustainable marketing strategies - Real-world examples from Tony's Chocolonely, Levi's and Unilever, to illustrate environmental and social marketing in practice - Learning objectives, discussion questions and applied exercises to support assessment - A glossary to support accessibility for international and multidisciplinary cohorts &gt;Using an accessible and structured framework, the book supports students in developing the skills to evaluate existing strategies and build credible, engaging sustainable marketing plans. It explores key themes including the sustainable marketing mix, environmental and social marketing communications, sustainability metrics and how brands can communicate sustainability in ways that resonate with consumers rather than alienate them. Whether supporting structured teaching or independent study, Sustainable Marketing Strategies equips students with the analytical tools and practical insight needed to engage critically with sustainability in contemporary marketing.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

The Viral Spark: How Ordinary People Ignite Extraordinary Influence
Social media is no longer a passing trend it is part of who we are. It shapes our conversations, our communities, and our culture. From TikTok dances to YouTube tutorials, from Instagram reels to Twitter threads, the digital stage is where ordinary people now have extraordinary reach. But behind every viral moment lies a deeper truth: virality is not luck. It is discipline.
The Viral Spark is a practical, inspiring guide for everyday creators who want to understand, harness, and sustain digital influence. Whether you are a teacher sharing lessons, a cook posting recipes, a parent documenting family life, or a dreamer with a story to tell, this book shows you how to turn sparks of creativity into lasting impact.
Inside, you'll discover:
¿ The psychology of attention: why people stop scrolling and start engaging.
¿ The personalities of platforms: how TikTok, Instagram, YouTube, and X/Twitter each reward different kinds of content.
¿ The creative toolkit: headlines, hooks, design basics, and editing hacks that make your content stand out.
¿ Testing and iteration: how to experiment, learn from analytics, and embrace the "fail fast" mindset.
¿ Ethics of virality: how to avoid clickbait, respect privacy, and build influence responsibly.
¿ Legacy building: how to turn viral attention into valuable opportunities, sustain relevance, and create a personal brand that lasts.
What makes The Viral Spark different is its focus on responsibility. In a fast¿moving digital world, it's easy to chase numbers and forget impact. This book reminds us that the true measure of content is not views but the lives it touches. It empowers readers to see themselves not as passive consumers but as active creators of culture.
The takeaway is clear: every act of creativity has the potential to ignite. Virality is not reserved for celebrities or brands

How to Create Content that Captures the World

The Viral Spark

Palgrave Studies in Technology and Innovation in Africa

With more people across Africa gaining access to the internet, digital marketing offers a way for firms to reach an ever-larger audience. The number of people buying goods and services online has more than doubled in the last five years and the COVID-19 pandemic further accelerated the shift towards online shopping and digital content consumption. This contributed volume balances theory with practical research-based case studies, providing an outline of the current state of digital marketing in Africa, as well as an assessment on the opportunities and challenges that lie in the future.

Chapters in the book explore cutting edge digital marketing topics, including social media engagement metrics, consumer behaviors towards virtual reality (VR), interactivity in digital out-of-home advertising, enhanced customer engagement and customer experience, artificial intelligence (AI) and data analytics, and digital marketing for sustainable public health development. It will be of great interest to scholars and students of marketing, technology and innovation and business in Africa and beyond.

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.

Lessons in Digital Marketing for Financial Companies

Marketing to the Invisible Investor (Third Edition)

New Perspectives in Organizational Communication

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning. Grounded in history and informed by modern analytics, the book argues that organizations, like empires, must excel in managing both internal harmony and external diplomacy. In today’s AI-powered, hyper-networked world, this imperative plays out on social media platforms.
Part 1 provides an introduction to the concept of AI-empowered corporate social media.&nbsp;Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms like Slack, Teams, and internal forums are reshaping organizational knowledge flows, performance feedback, and collaboration.
The author takes a bold and necessary detour into the limits of AI and big data, making a strong case for the integration of causal reasoning alongside correlation-based analytics.
Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making. 
Liangfei Qiu is the PricewaterhouseCoopers Professor and University Research Foundation Professor at the Warrington College of Business, University of Florida. His current research focuses on social technology (social networks, social media, and prediction markets), platform technology (sharing/gig economy, e-commerce platforms, and healthcare analytics), artificial intelligence, and FinTech. He received the INFORMS Information Systems Society Sandy Slaughter Early Career Award (2019) and the Association for Information Systems (AIS) Early Career Award (2019).

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.
 
 Part 1 provides an introduction to the concept of AI-empowered corporate social media.&nbsp;Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.
 Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.

Exploring Internal and External Strategy

AI-Empowered Corporate Social Media

Sensible Selling Through Sensory Neuromarketing

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