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Sensible Selling Through Sensory
Neuromarketing

Sensible Selling Through Sensory Neuromarketing

Biodiversity Net Gain (BNG) is a conservation approach designed to ensure that any development or land-use change results in a measurable increase in biodiversity compared to the baseline conditions prior to the project. This concept transcends the traditional mitigation of environmental impacts, emphasising the enhancement and restoration of ecosystems and biodiversity. Biodiversity Net Gain Law and Practice provides a comprehensive understanding of the legal frameworks and policies that govern the protection and enhancement of biodiversity. This book explores the intersection of environmental, planning, and development laws and highlight how these regulations work together to ensure sustainable development and conservation efforts. It looks at key legislation such as the Planning Act 2008, the Town and Country Planning Act 1990, and the National Planning Policy Framework. Through case studies, legal analysis, and policy discussions, this book illustrates the practical applications and challenges of implementing biodiversity laws, and compares their success in the UK, Europe, India, Australia, Japan and South Africa. This title is included in Bloomsbury Professional's Environmental Law online service.

Biodiversity Net Gain Law and Practice

Told through real cases in real courts, the former - and first woman - President of the Supreme Court leads us on a deeply entertaining and vitally important tour of the law in our land. 'Principled, timely and vital' PHILIPPE SANDS 'Powerful and urgent' FINANCIAL TIMES 'If this country made any sense, we'd make this book part of the syllabus' IAN DUNT If we are lucky, we'll never have an accident, or be wronged, or face a family difficulty. But what if we do? How do we make sense of the justice system - this vast and arcane world - and ensure it is in our corner? Lady Hale, former President of the Supreme Court, takes us inside our courts to reveal how the law works in real time. From everyday tribunals to the lofty heights of the Royal Courts of Justice, and through powerful true stories of real cases and people, we share in the complexity of deciding what is right, feel the human drama of our legal system and learn what the law truly is. Ultimately, we see how the law serves everyone - and why we must care about it. 'Everyone who cares about a fair and just society should read this book' SARAH LANGFORD 'Informative, enjoyable and compelling' OBSERVER 'Accessible, forensic and breathtakingly humane' SHAMI CHAKRABARTI 'A rallying cry for justice that is truly on our side' CHERIE BLAIR KC ** LONGLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2026 **

How the Law Works and How We Can Make It Work Better for Everyone

With the Law on Our Side

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement und Employer Branding. Es erklärt die grundlegenden Begriffe, zeigt auf, wie Storys erkannt, strukturiert und gestaltet werden, und vermittelt die zentralen Elemente wirkungsvoller Geschichten – von Themenwahl, Dramaturgie und Figurenentwicklung bis zu visuellen und audiovisuellen Formaten.
Zahlreiche Beispiele und Übungen mit Musterlösungen unterstützen dabei, Storytelling professionell anzuwenden, zu optimieren und gezielt in Kommunikationsprozesse zu integrieren.
Dieses Buch ist unverzichtbar für alle, die ihren Unternehmenserfolg durch strategisches Geschichtenerzählen auf das nächste Level heben möchten.

Eine Einführung ins Geschichtenerzählen in Marketing, Kommunikationsmanagement und Employer Branding

Strategisches Storytelling

Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unternehmen stellen müssen. Die Autoren fassen Handlungsoptionen für ein zukunftsorientiertes, effizientes und datenschutzkonformes Targeting zusammen und bewerten die möglichen Vorgehensweisen aus Sicht von Publishern und Advertisern. Denn ohne eine konsistente, datenschutzkonforme Wiedererkennung über alle Touchpoints und Geräte hinweg droht nicht nur der Verlust an Targeting-Möglichkeiten, sondern auch eine fragmentierte Sicht auf den Kunden – mit Folgen für Analyse, Attribution und Kampagnenerfolg.Der Inhalt<ul><li>Grundlegende Begrifflichkeiten und theoretische Grundlagen</li><li>Grundsätze für das Management von Daten im Onlinemarketing</li><li>Die bisherige Rolle von Third-Party-Cookies</li><li>Entwicklungen in Zusammenhang mit Third-Party-Data-Cookies</li><li>Strategien und Lösungsmöglichkeiten: First-Party-Data-Strategie</li><li>Strategien und Lösungsmöglichkeiten für ein Matching</li><li>Handlungsempfehlungen für die Akteure</li><li>Best Practices für Publisher und werbetreibende Unternehmen</li></ul>
 Die Autoren
 Jonas Rashedi
 ist Unternehmer, Podcaster und Autor vieler Fachbücher. Er ist Chief Digital Officer bei FALKE. Mit über 16 Jahren Erfahrung in E-Commerce, Medien und Handel spezialisiert er sich auf Datenstrategien, Marketing-Automation und Künstliche Intelligenz und erreicht mit seinem Podcast 
 „My Data is Better Than Yours“
 über 40.000 Streams im Monat.
 Dr. Dirk Rohweder&nbsp;
 bringt über 30 Jahre Führungserfahrung in Telekommunikation, Konsumgütern und Beratung mit – darunter als CIO von T-Mobile und der Paulaner Brauerei Gruppe. Seit 2016 ist er Mitgründer und COO von Teavaro, wo er Marketing Identity Management und First-Party-Datenstrategien vorantreibt. Sein Fokus: AdTech und MarTech zusammenzuführen, um Targeting datenschutzkonform, präzise und wachstumsorientiert neu zu denken.

Mit First-Party-Data zu nachhaltigem Wachstum

Das Online-Targeting der Zukunft

This book offers a psychosocial framework for understanding the rise of consumer complaint behavior in the digital age. Drawing from psychology, sociology, and marketing theory, the author reconceptualizes complaining as a multidimensional phenomenon—one that reflects not only dissatisfaction with products and services, but also deeper needs for validation, control, and self-worth.The book introduces a novel typology of complainers and proposes the “Complaining Matrix,” a diagnostic tool that distinguishes between legitimate and insidious complaints based on psychological thresholds and social triggers.Through a variety case studies, from ancient Mesopotamian clay tablets to viral social media campaigns, the book traces the evolution of consumer voice and its implications for business ethics, public policy, and market regulation. Kucuk’s integration of intrapsychic and interpersonal dimensions of complaining behavior advances the field by bridging consumer behavior research with broader societal concerns, including entitlement culture, digital empowerment, and the normalization of grievance.This volume is essential reading for scholars in marketing, consumer psychology, and business ethics seeking to understand the shifting landscape of consumer–firm relations and the emotional economy of complaint.S. Umit Kucuk
 is a marketing and consumer behavior scholar at the University of Washington Tacoma, USA. His research spans consumer psychology, digital markets, and brand relationships. He is the author of 
 Brand Hate
 , 
 Consumer Voice
 , and 
 Visualizing Marketing
 .

A Psychosocial Perspective

Dynamics of Consumer Complaining

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Concepts and Contexts

Introduction to Marketing

Tourism, Hospitality & Event Management

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

Opportunities for Sustainable Management

Food Waste in Hospitality Operations

Sportrecht

Special Education Law, Policy, and Practice

Special education isn't defined by paperwork-it's defined by decisions. And when those decisions are wrong, the consequences are immediate, personal, and often legal. This book puts you inside real-world special education scenarios drawn from actual cases involving students, families, and school systems. Each case challenges you to think like a leader under pressure-balancing law, data, and judgment in moments where the right answer isn't always obvious. With clear analysis and practical commentary, you'll see not just what happened, but why it mattered and how decisions could have been stronger. Designed for both new and experienced educators, this is not a theory book. It's a field guide for making defensible decisions, avoiding common mistakes, and delivering services that hold up-to scrutiny and to the needs of students.

A Review from Practitioners, Second Edition

Special Education Law Case Studies

Makhosazane Buthelezi
 is a Lecturer in the Department of Marketing and Retail Management at the Durban University of Technology and a Postdoctoral Research Fellow at the University of Johannesburg (W&amp;RSETA, 2024/25). She holds DUT's first Doctor of Philosophy (DPhil) in Retail. Her research focuses on digital transformation, consumer behaviour, customer experience, and retail strategy. She leads industry-funded projects and has published in DHET-accredited journals and international edited volumes, contributing to both academic scholarship and industry development.
 This book explores how digital transformation is reshaping consumer behaviour in South Africa's retail sector. It examines the opportunities and challenges facing retailers as consumer expectations evolve through digital technologies, online shopping, social media, artificial intelligence and data-driven decision-making. The chapters provide contemporary insights into digital consumer behaviour, customer experience, e-commerce, retail innovation, omnichannel strategies, digital marketing and sustainable retail practices. The book also examines how retailers can leverage data analytics, personalisation, and emerging technologies to strengthen customer relationships and improve business performance. Drawing on South African perspectives and practical examples, this edited collection contributes to the growing body of knowledge on digital retail transformation. It is an essential resource for academics, researchers, postgraduate students and industry professionals interested in marketing, retail management, consumer behaviour, digital transformation and business innovation.

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

AVAILABLE FOR PRE-ORDER NOW - A practical guide to developing the single most important skill for success in life and work - telling your story - from the inspiring social media sensation and No.1 bestselling author of What's Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story - told in less than a minute - can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice. To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it. Squibb's first book, What's Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What's Your Story?, he shares the formula for getting your dream out of your head and into the world. Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You'll learn how to: · Harness pain, proof and passion to build a compelling narrative · Craft hooks and create story loops to gain and retain people's attention · Grow an audience into a community, as bystanders become supporters and supporters become fans · Earn credibility through authenticity to win the trust of your audience Based on Squibb's thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools - and confidence - to master your own story and bring your dream to life. Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream - and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

What's Your Story?

Sensible Selling Through Sensory Neuromarketing

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