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Sensible Selling Through Sensory
Neuromarketing

Sensible Selling Through Sensory Neuromarketing

Sportrecht

NomosStudium

Das neue Lehrbuch zum Allgemeinen Verwaltungsrecht von Claudio Franzius bietet eine verwaltungsrechtliche Dogmatik im Kontext. Es will die klassische Zweiteilung von Verwaltungsrecht und Verwaltungswissenschaft auf der einen Seite und Verwaltungsrecht und Unionsrecht auf der anderen Seite überwinden. Aus verwaltungswissenschaftlicher Perspektive soll das Steuerungsmodell für die Darstellung des Allgemeinen Verwaltungsrechts fruchtbar gemacht werden, etwa bei der Prüfung behördlicher Ermessensentscheidungen: die der Verwaltung im Wege des Ermessens eingeräumten Letztentscheidungsbefugnisse werden nach dem Steuerungsmodell nicht als Wahlfreiheit, sondern als ein durch den Gesetzeszweck angeleitetes Abwägen von Richtigkeitskriterien verstanden. Eingehend wird die europarechtliche Perspektive auf das Verwaltungsrecht dargestellt.
Weiterhin aufrechterhalten bleibt die Trennung zwischen Allgemeinem und Besonderem Verwaltungsrecht. Das Lehrbuch stellt die Bezüge zum Besonderen Verwaltungsrecht dar, wohingegen auf eine Darstellung des öffentlichen Sachenrechts verzichtet wird. Die wesentlichen Anspruchsgrundlagen des Staatshaftungsrechts werden behandelt. Zahlreiche Beispielsfälle runden die Darstellung ab.

Allgemeines Verwaltungsrecht

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

Oñati International Series in Law and Society

This book brings together theoretical and empirical research, as well as interdisciplinary and comparative studies with the aim to direct the contemporary debates within the field of ombud scholarship. Most countries have public ombud institutions that are supposed to function as mechanisms of dispute resolution outside courts for citizens seeking redress for complaints against public bodies. While research on these oversight bodies has long focused on legal aspects, since the last decade scholars have increasingly become interested in historical, political and social aspects. This book makes a contribution in this multi-disciplinary field by filling two key gaps in the literature: the first part showcases recent empirical research, the second part covers critical analytical approaches. Taken together, this volume promotes a social science oriented understanding of ombud institutions as embedded in specific social contexts, which are formed by societal forces while also contributing to the shaping of modern societies. Critical examination of how and under which conditions ombuds operate enables us to identify blind spots in both the literature and practice. On the basis of case studies from different world regions, including Austria, Australia, Colombia, France, Germany, Ireland, Netherlands, Spain, Turkey, the UK and the USA, investigated from various disciplinary perspectives, the contributions develop the field of ombud research further. Its contents and accessible style make the book relevant for anyone interested in ombud and oversight institutions: academics, researchers, students, and practitioners alike.

Empirical and Critical Perspectives

New Directions in Ombud Research

Routledge International Case Studies in Tourism

This international case study book provides 42 expertly curated case studies on tourism planning, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of tourism planning in global context, challenges and issues such as risk management, overtourism, inclusivity and responsible policies, emerging destinations and elicits the implications of tourism planning in different contexts and within a transdisciplinary perspective. All cases illustrate tourism planning growth and development, under a sustainable perspective.With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

International Case Studies in Tourism Planning

This is a practical guide to developing timeless brand identities from the founder of LogoLounge, the world's leading logo design platform.

Trendcasting for Logos that Last

The LogoLounge Guide to Iconic Branding

"YouTube Hacks: Secrets to Boost Your Views and Engagement" is your comprehensive guide to mastering the intricate world of YouTube content creation. Dive deep into the tactics and strategies that seasoned YouTubers employ to capture the attention of millions. Whether you're a budding content creator or an established vlogger looking to invigorate your channel, this book provides invaluable insights. From the art of crafting compelling titles and thumbnails to understanding the YouTube algorithm's nuances, you'll discover tools to propel your content to the forefront of the platform. Beyond the views, the book emphasizes community-building, monetization, and leveraging YouTube success across the digital domain. Navigate the dynamic landscape of YouTube with expertise, and transform your passion into a thriving digital venture.

Secrets to Boost Your Views and Engagement

YouTube Hacks

Bloomsbury Study Skills

Your Guide to Study and Launching a Career

How to Succeed in Law

AVAILABLE FOR PRE-ORDER NOW - A practical guide to developing the single most important skill for success in life and work - telling your story - from the inspiring social media sensation and No.1 bestselling author of What's Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story - told in less than a minute - can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice. To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it. Squibb's first book, What's Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What's Your Story?, he shares the formula for getting your dream out of your head and into the world. Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You'll learn how to: · Harness pain, proof and passion to build a compelling narrative · Craft hooks and create story loops to gain and retain people's attention · Grow an audience into a community, as bystanders become supporters and supporters become fans · Earn credibility through authenticity to win the trust of your audience Based on Squibb's thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools - and confidence - to master your own story and bring your dream to life. Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream - and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

What's Your Story?

Essentials

Strategien und Praktiken für Unternehmen im digitalen Zeitalter

Digitales B2B-Marketing in China

Special Education Law, Policy, and Practice

Special education isn't defined by paperwork-it's defined by decisions. And when those decisions are wrong, the consequences are immediate, personal, and often legal. This second edition puts you inside real-world special education scenarios drawn from actual cases involving students, families, and school systems. Each case challenges you to think like a leader under pressure-balancing law, data, and judgment in moments where the right answer isn't always obvious. With clear analysis and practical commentary, you'll see not just what happened, but why it mattered and how decisions could have been stronger. Designed for both new and experienced educators, this is not a theory book. It's a field guide for making defensible decisions, avoiding common mistakes, and delivering services that hold up-to scrutiny and to the needs of students.

A Review from Practitioners, Second Edition

Special Education Law Case Studies

Want marketing that works? Stop selling and start connecting.

Forget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework that's built to adapt.

Enter the O.D.D.S. Method: a fail-safe four-part framework from marketing consultant and entrepreneur Shanise Ling, EMBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to:
Observe: Start with analysis, then use insights to make meaningful connections.
Distill: Define a clear point of view from which to build a brand that resonates.
Differentiate: Determine and fine-tune the channels and tools that best fit your market.
Scale: Amplify your message strategically.



Blending real-world stories with actionable marketing strategy, Odds Are It's Marketing is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. To build brands that can't be ignored, you need clarity, confidence, and purpose. But most of all, you need a great story. What will yours be?

A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth

Odds Are It's Marketing

Sensible Selling Through Sensory Neuromarketing

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