Pay Attention!

<p><b>Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today.</b> People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.</p><p>Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.</p><p>The result is the one thing all brands need today: <b>Sustained attention from the people who matter most.</b></p>