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Navigating Nationalism in Global Enterprise

Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations
Buch (broschiert)ca. 51.50 CHF
erhältlich ab Mai 2025

Inhalt

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Bibliografische Angaben

Mai 2025, Cambridge Studies in the Emergence of Global Enterprise, Englisch
Cambridge Academic
978-1-009-05400-3

Inhaltsverzeichnis

Schlagworte

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