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Navigating Nationalism in Global Enterprise

Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations
Buch (gebunden)126.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

Bibliografische Angaben

November 2022, Cambridge Studies in the Emergence of Global Enterprise, Englisch
Cambridge Academic
978-1-316-51128-2

Inhaltsverzeichnis

Schlagworte

Weitere Titel der Reihe: Cambridge Studies in the Emergence of Global Enterprise

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Navigating Nationalism in Global Enterprise
A Century of Indo-German Business Relations
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Deutsche Bank and the United States, 1870 to the Present
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