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Navigating Nationalism in Global Enterprise

Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

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An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

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mai 2025, Cambridge Studies in the Emergence of Global Enterprise, Anglais
Cambridge Academic
978-1-009-05400-3

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