Logo
Marketing Myopia
Download Cover

Marketing Myopia

Buch (broschiert)ca. 17.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Juni 2008, ca. 200 Seiten, Harvard Business Review Classics, Englisch
Ingram Publishers Services
978-1-4221-2601-1

Weitere Titel der Reihe: Harvard Business Review Classics

Alle anzeigen
Leadership That Gets Results (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-262-6
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
What Makes a Leader? (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-260-2
ca. 13.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
Blue Ocean Leadership (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-264-0
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
Red Ocean Traps (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-266-4
13.90 CHF
sofort lieferbar
The Theory of the Business (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-252-7
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
Turning Goals into Results (Harvard Business Review Classics)
The Power of Catalytic Mechanisms
Ingram Publishers Services, 2017
978-1-63369-258-9
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
What Makes an Effective Executive (Harvard Business Review Classics)
Ingram Publishers Services, 2017
978-1-63369-254-1
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
Strategic Intent
Ingram Publishers Services, 2010
978-1-4221-3654-6
ca. 17.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Do You Want to Keep Your Customers Forever?
Ingram Publishers Services, 2010
978-1-4221-4027-7
ca. 17.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
A Country Is Not a Company
Ingram Publishers Services, 2009
978-1-4221-3340-8
ca. 14.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Discipline of Teams
Ingram Publishers Services, 2009
978-1-4221-7975-8
ca. 12.90 CHF
lieferbar in ca. 10-20 Arbeitstagen
Teaching Smart People How to Learn
Ingram Publishers Services, 2008
978-1-4221-2600-4
ca. 17.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Weitere Titel zum Thema

Sell
Cengage Learning, 2027
979-8-214-51748-3
ca. 154.00 CHF
erscheint im Januar
Flourish
The Transformative Power of Creating Community
Random House UK, 2027
978-1-80494-919-1
ca. 21.50 CHF
erscheint im Februar
Digital Marketing
Grundlagen - Instrumente - Prozesse
Springer Fachmedien Wiesbaden GmbH, 2027
978-3-658-53328-1
ca. 90.00 CHF
erscheint im März
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
ca. 69.00 CHF
erscheint im März
In Search of Wellness
How Social Media Influencers Transformed an Industry
University Presses, 2027
978-0-520-41817-2
ca. 135.00 CHF
erscheint im Januar
Marketing
Cengage Learning, 2027
979-8-214-51708-7
ca. 289.00 CHF
erscheint im Januar
International Handbook of Social Media Laws
Bloomsbury, 2027
978-1-5265-3620-4
ca. 239.00 CHF
erscheint im März
The Bloomsbury Handbook of Entrepreneurial Marketing
Bloomsbury, 2027
978-1-350-59369-5
ca. 225.00 CHF
erscheint im Mai