The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
November 2024, ca. 330 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-82747-6
Taylor and Francis
978-1-032-82747-6
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
November 2024, ca. 330 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-82747-6
Taylor and Francis
978-1-032-82747-6
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