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Interfaith Marketing
Interfaith Marketing
A Cross-Religious Approach
Contenu
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Informations bibliographiques
novembre 2024, 330 Pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82747-6
Sommaire
Mots-clés
Contenu
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Informations bibliographiques
novembre 2024, 330 Pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82747-6