The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
novembre 2024, env. 330 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82747-6
Taylor and Francis
978-1-032-82747-6
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
novembre 2024, env. 330 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82747-6
Taylor and Francis
978-1-032-82747-6
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutInternational Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
env. 249.00 CHF
paraît en juillet
Marketing and Gamification
Applications, Challenges, and Ethics
Taylor and Francis, 2026
978-1-032-69421-4
env. 75.00 CHF
paraît en mai
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 250.00 CHF
livrable dans env. 10-20 jours
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Dynamics of International Business
Globalization and Geopolitics
Taylor and Francis, 2026
978-1-032-89503-1
env. 80.00 CHF
livrable dans env. 10-20 jours
International Business and Seismic Disruptions
Political, Digital, and Sustainability Dynamics
Springer International Publishing, 2026
978-3-032-21418-8
env. 206.00 CHF
paraît en juillet
Lifting the Curtain
Memoirs of a CFO: His View on Global Connections, Courage to Decide and Intercultural Leadership Style
Jörg Kornblum, 2026
978-3-9828194-4-0
env. 58.50 CHF
livrable dans env. 10 jours
Digitizing the Supply Chain
How AI and 8 Technology Building Blocks Can Supercharge Your Supply Chain
Tellwell Talent, 2026
978-1-83438-047-6
env. 68.00 CHF
livrable dans env. 10 jours
Global Perspectives on African Entrepreneurship
Emerging Realities and New Approaches
Springer International Publishing, 2026
978-3-032-20469-1
env. 215.00 CHF
paraît en juillet
Dynamics of International Business
Globalization and Geopolitics
Taylor and Francis, 2026
978-1-032-89550-5
env. 250.00 CHF
livrable dans env. 10-20 jours
A Daring Enterprise
A Us-Egyptian Partnership and the Case for Soft Power
American University in Cairo Press, 2026
978-1-64903-505-9
env. 44.50 CHF
paraît en juin
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Kogan Page, 2027
978-1-3986-3032-1
env. 99.00 CHF
paraît en janvier
International Marketing
Utilize a Digital Approach in International Marketing Strategies
Kogan Page, 2027
978-1-3986-2627-0
env. 125.00 CHF
paraît en janvier
Global Corporate Tax Governance
Crisis, Consensus, and Revolution
Taylor and Francis, 2026
978-1-032-81894-8
env. 249.00 CHF
livrable dans env. 10-20 jours
Marketing Research
Delivering Customer Insight
Bloomsbury, 2026
978-1-350-44277-1
env. 269.00 CHF
livrable dans env. 10-20 jours
Public Supply and Demand
A Political Theory of Economies and Markets
Bloomsbury, 2026
978-1-350-51262-7
env. 140.00 CHF
livrable dans env. 10-20 jours