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Wilson A: Marketing Research

Marketing Research

Delivering Customer Insight

Persuasion & Negotiation Skills to Help You Get What You Want

Never Settle

How ideas from science can transform your life

The Art of Physics

Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.

Improve Product and Service Design and Enhance Your UX Research

User Research

What I Learned at Goldman Sachs

Street Wise

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format - and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well. - Exploring sizing, grids, orientation and balance - Working with hierarchies, proportion and alignment - Understanding industry standards and measurements This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices. Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.

The Layout Book

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Practical Insights for Improving Customer Engagement

Neuromarketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Revealing Corporate Brands

Management Practice Essentials

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Strategic Commercial Management

Marketing Research

Informations bibliographiques

Mots-clés

Informations bibliographiques

Mots-clés

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