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Wilson A: Marketing Research

Marketing Research

Delivering Customer Insight

This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. It demystifies the often ambiguous concept of executive presence (EP), offering a clear, actionable roadmap for professionals at every stage of their leadership journey. Whether you're navigating early career challenges or stepping into senior to C-Suite leadership positions, this book equips you with the tools to lead with confidence and grace.What sets this book apart is its inclusive and visual approach to executive presence. Unlike traditional leadership guides, it addresses the needs of a diverse workforce and explains EP through accessible language and memorable illustrations. It also tackles modern leadership challenges-such as building presence in virtual environments and on social media-while incorporating expert insights from fields like artificial intelligence, personal branding, and visual communication. The structured "Inform, Equip, Empower" framework ensures each chapter delivers practical strategies, reflective exercises, and real-world applications. Written by an executive presence subject matter expert (SME) and a world-renowned opera singer who, together, have built and taught professionals around the world, this book takes the most empowering view of EP to provide readers with tools they can immediately apply.This book is ideal for a wide range of readers: from early-career professionals and business students to high-potential employees and seasoned executives. Sales professionals looking to enhance their influence and anyone seeking to elevate how others perceive their leadership will also find immense value. No matter your background or career stage, this guide empowers you to develop a strong, authentic executive presence in today's dynamic business landscape.

Embodying Executive Presence to Lead with Impact

The Presence Principle

Strategies for improving resilience, incorporating complexity theory, risk analysis, and systems thinking with a rigorous mathematical treatment The Science of Resilience delves into the fascinating field of resilience science, exploring how various systems, ranging from physical infrastructure to social networks, can withstand and recover from disruptions. This interdisciplinary subject combines principles from complexity theory, risk analysis, and systems thinking to understand and mitigate the impacts of events like natural disasters, cyber-attacks, and economic crises. By using mathematical models and real-world examples, the book provides practical tools and strategies for designing resilient systems that can adapt and thrive in the face of uncertainty. Written by a highly qualified author with significant experience in the field, this book: <ul> <li>Covers synchronization, bottleneck analysis, epidemic modeling, social network disinformation and how to counter it, and restructuring a system to increase resilience</li> <li>Explains phase change and shows how to apply it to general complex systems</li> <li>Integrates rigorous mathematical models with real-world applications through mini case studies and hypothetical examples covering physical, economic, and social systems</li> <li>Provides tools and strategies to design resilient systems, analyze potential risks, and plain for resilience</li> </ul> Addressing an important gap in risk and resilience literature, this book offers valuable insights for engineering and systems design professionals, complexity science and risk analysis researchers, and graduate students in related fields, as well as anyone interested in the science of resilience.

Complexity, Risk Modeling, and Systems

The Science of Resilience

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

An unconventional, no-bullshit guide to forging a rewarding career that actually maps onto the things you care about in the world—a dream job where “the hustle doesn’t feel like hustle”—from a leading venture capitalist, based on his viral college talk Today, Bill Gurley is known for his successful investments in companies like Uber. But before he found his dream job in venture capital, Gurley came close to falling into a trap that affects millions: “career regret.” Family pressure and a broken education system push too many young people onto a conveyer belt where the destination is a small subset of idealized “safe” jobs. But, as new research by Gurley and the Wharton School of Business shows, 6 in 10 people are likely to regret their career choice years down the road. Humans spend an estimated 80,000 hours of their lives at work. Shouldn’t that time be spent doing something you love? How can you avoid the trap of career regret? For the past two decades, Gurley has observed people who have climbed to the top in fields ranging from technology to hospitality to entertainment—and who radiate joy in their chosen field. Why did they thrive while others floundered? Is there a formula to finding your dream job? In Runnin’ Down a Dream, Gurley breaks down the components of success, identifying six key tenets that will set young people up for flourishing, purpose-filled careers: 1. Chase Your Curiosity 2. Hone Your Craft 3. Develop Mentors in Your Field 4. Embrace Your Peers 5. Go Where the Action Is 6. Always Give Back These, Gurley contends, are the timeless ingredients for success. In this book, he brings them to life—through his own captivating, straight-talk voice and revealing stories of a handful of iconic individuals who epitomize them. “Life,” as Gurley’s writes, “is a use-it-or-lose-it proposition.” A much-needed corrective to talk of “lazy jobs” and “quiet quitting,” this book will inspire a new generation to step off the conveyer belt, find the things that make them insatiably curious, and turn those fascinations into a thriving career—where the work doesn’t feel like work at all.

How to Thrive in a Career You Actually Love

Runnin' Down a Dream

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

The Formula for Winning Dream Jobs, Awards, and Elite Opportunities

Pitch Your Potential

Transformational and Wellness-Driven Hospitality

Ultra-Luxury Travel

Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.

Strategic and Resilient Practices

Hotel Operations Management

Nature-Based Solutions to 21st Century Challenges

"Kishshana has been an inspiration to me as an entrepreneur, coach, and friend, offering me the opportunity to watch her live out and lead others through the principles and practices she writes about in Busy Is A Four-Letter Word. She has given us a gift by assembling the wisdom she has gained in this accessible and authentic Bible for anyone who has grown up believing they would have to work twice as hard to get half as much in life and leadership. The good news Kishshana shares in Busy Is A Four-Letter Word is a healing balm with applicable lessons and tools for achieving the harmony needed to live purposeful, balanced lives." -MARIA DAUTRUCHE, Founder of dopwell group LLC "In Busy Is A Four-Letter Word, Kishshana Palmer does what she does best-cuts right through the noise by bringing us the truth via humor and complete relatability. With her 5-Step ReThink Method, Kishshana shows us how to ditch the glorification of busyness and embrace actual self-care, rest, and the power of saying 'no'. It's a loving wake-up call that delivers exactly what we need to overcome 'martyritis' and thrive by doing less. This book will be on my nightstand for years to come." -MALLORY ERICKSON, author of What the Fundraising "Busy Is A Four-Letter Word is a revelation. In her approach to supporting effective, efficient, healthy living and leading, Kishshana manages to bring together the best of many worlds. She brings us nostalgia with pop-culture characters we love, but through a fresh lens of reflection. She gives us personal stories that are vulnerable and authentic, accessible and resonant, approachable and real. She gives us validating research and practical applications that move us past words into action. Throughout this worthwhile read, I was tickled pink, seeing red, feeling in true-blue community and accelerated through a green light to make tangible changes in how I approach my life and work. You will be too." -AJUAH HELTON, Long Time Education Leader and Woman Who Regularly Does Too Much

A Guide to Achieving More by Doing Less

Busy Is a Four-Letter Word

Marketing Research

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