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Integrated Marketing Communication
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Integrated Marketing Communication

Advertising and Promotion in a Digital World
Buch (broschiert)ca. 116.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

November 2021, ca. 330 Seiten, Englisch
Taylor and Francis
978-0-367-43623-0

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