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Bourne T: Work Without Harm

Work Without Harm

Psychosocial Risk and Leadership Accountability

The need for resilience at organisational, department and individual level has never been greater. Geopolitical conflict, climate change, supply chain disruption and political instability are just a handful of the risks that leaders must mitigate to ensure stable business operation and optimum effectiveness. Project resilience refers to the ability of a project or initiative to anticipate, adapt and recover from unexpected challenges, disruptions or uncertainties. It involves the capacity to withstand shocks, maintain functionality in the face of adversity, and quickly recover to a stable state. Resilient projects underpin resilient organisations; a resilient organisation produces sustainable competitive advantage. This book offers a structured framework - the Project Resilience Maturity Model - to assess and enhance resilience in organisations. The authors begin by considering different approaches to project resilience, and by identifying potential tensions therein. In the second part, methods of sustaining project resilience are examined, focusing on the perspective of the project manager, personal responsibility and leadership. The latter part of the textbook provides practical tools and applications to assess and enhance project resilience. Throughout, the authors employ a pedagogical framework designed to ensure maximum effectiveness for students and practitioners. Chapters are organised to reflect the evolution of project resilience maturity and concepts are introduced in a sequential order that builds on what has come before, with Key Takeaways summarising each chapter's most critical points. Fictional case studies illustrate how topics can be implemented in a project management setting, while Key and Dormant Tensions highlight potential blind spots. Demystifying complex topics without sacrificing scholarly rigour, Project Resilience provides you with a strategic approach to ensuring projects are well-equipped to withstand uncertainties and adapt to dynamic conditions. It is the perfect textbook to support advanced Project Management and Organisational Resilience courses, and to provide practical methods for leading responsible organisations.

Navigating Tensions from Control to Transformation

Project Resilience

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

An Evidence-Based Guide to Performance Leadership

Armstrong’s Handbook of Performance Management

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces through Effective HR Practices

Principles of Employee Engagement

Turn learning into a strategic driver of performance by creating real demand across your workforce. Driving Demand for Learning by Ashley Hinchcliffe is a practical guide for mid-to-senior L&amp;D professionals, learning leaders and talent development managers who need to close the gap between learning investment and business performance. Focusing on demand generation, it explains how to position, promote and optimize learning so it competes effectively for employee attention. Using behavioral science, campaign thinking and real-world examples from organizations including Expedia, TikTok, Google, HSBC, BT and Sainsbury's, this book provides a clear framework to align learning with measurable business outcomes. You will learn how to: - Build demand for learning across your workforce - Compete for attention in busy, distracted environments - Apply behavioral science to influence engagement - Align learning metrics with productivity and revenue - Continuously optimize learning using data insights Driving Demand for Learning equips you with the skills to reposition L&amp;D as a strategic driver of performance, ensuring learning delivers measurable business value. Themes include: learning engagement, demand generation, L&amp;D strategy, behavioral science, workforce development, learning analytics

How to Galvanise Your Workforce

Employee Engagement Strategies for L&D

A practical guide to becoming future-ready in the Age of Intelligence&nbsp; The future doesn't arrive all at once-it emerges in signals, patterns, shifts, and stories. Designing the Future is your field guide to making sense of that complexity.&nbsp;In their book&nbsp;SuperShifts, authors Steve Fisher and Ja-Nae Duane&nbsp;mapped the tectonic transformations reshaping society. And now, in their new work&nbsp;Designing the Future,&nbsp;they demonstrate how to take&nbsp;the next step: how to apply foresight methods to your life, your work, and your organization.&nbsp; Designing the Future&nbsp;isn't&nbsp;about trying to predict&nbsp;the specifics of&nbsp;tomorrow. That's impossible. It's about preparing for possibility today. It explores&nbsp;what it's like to practice futures thinking in real time, helping you discover what kind of futurist you are: a signal spotter, a systems mapper, a storyteller, or a strategist. Whether you're a leader, innovator, or curious learner, you'll build the confidence to see change early and respond with clarity.&nbsp; The book revisits the Macrohistory and the Ages and Eras Theory, tracing long arcs of civilizational change&nbsp;that include the Ages of Faith, Industry, Machines, Digital, and now the Age of Intelligence. It shows you how to understand the past so you can navigate the&nbsp;future, revealing how today's disruptions connect to centuries-long patterns of transformation.&nbsp; Fisher and Duane dive deep into the Nine SuperShifts:&nbsp;Generational Drift, IntelliFusion, Techceleration, Reality Remix, PowerFlow, EcoAwakening, SocialQuake, World Mosaic, and BioNexus.&nbsp;This time, however, you'll connect them directly to your own domains: your career, your community, your products, and your organizational strategy.&nbsp;They walk you through&nbsp;you how to translate global transformation into personal and professional action.&nbsp; Inside the book:&nbsp; <ul> <li>Understanding Change:&nbsp;Macrohistory and the Ages and Eras Theory, revealing the long arcs of transformation that shape the present and signal the future&nbsp;</li> </ul> <ul> <li>The Nine SuperShifts:&nbsp;A deeper exploration of the forces reshaping society, with direct connections to your strategy, work and life&nbsp;</li> </ul> <ul> <li>The Spectrum Foresight Framework(TM):&nbsp;A&nbsp;method built for plural futures, as opposed to linear forecasting,&nbsp;able to embrace multiple possibilities and perspectives across ten recursive stages: Scope, Sensing, Shifts, Scenes, Scenarios, Stories, Solutions, Strategy, Scale, and Sustain&nbsp;</li> </ul> <ul> <li>Signals Scanning &amp; Pattern Recognition:&nbsp;Practical methods for detecting weak signals, mapping tensions, and uncovering hidden opportunities&nbsp;</li> </ul> <ul> <li>World-Building &amp; World-Shaping:&nbsp;Tools to design immersive future scenes, scenarios, and stories that make complexity tangible&nbsp;</li> </ul> <ul> <li>From Imagination to Action:&nbsp;How to transform foresight into products, solutions, and strategies you can implement now&nbsp;</li> </ul> <ul> <li>Building Foresight Organizations:&nbsp;Frameworks for embedding futures thinking into culture, systems, and decision-making&nbsp;</li> </ul> <ul> <li>The Futures Operating System (FOS)(TM):&nbsp;A blueprint for integrating foresight into the rhythms, roles, and tools of your organization&nbsp;</li> </ul> The pace of change is accelerating. AI, climate disruption, demographic shifts, and institutional breakdowns are reshaping the way we live and work.&nbsp;Designing the Future&nbsp;equips you with the tools to not just react&nbsp;-&nbsp;but to lead with foresight. It's a bridge between imagination and execution, helping you move from possibility to practice.

A Visual Guide to Building Future-Ready Organizations

Designing the Future

Protect employee wellbeing and sustain performance during organizational change. Wellbeing and Organizational Change by Julie Hodges is a strategic, evidence-based guide for senior HR leaders, change management practitioners and postgraduate students leading transformation in complex environments. It shows how to embed wellbeing into change strategy so you can protect people while maintaining business momentum.Drawing on global research and real-world examples from public, private and not-for-profit organizations, this book explores the core theories of change and the impact of disruption, stress and uncertainty on performance. It demonstrates how a proactive focus on wellbeing reduces burnout, absenteeism and turnover while strengthening resilience, innovation and team effectiveness. It also examines the risks and opportunities AI presents for employee wellbeing during periods of transformation.You will learn how to: - Embed wellbeing into organizational change strategy - Equip leaders and managers to support teams through uncertainty - Measure and monitor wellbeing impact during transformation - Reduce burnout, absenteeism and change-related turnover - Assess AI risks and opportunities for employee wellbeingWith practical tools, research-backed frameworks and supporting online resources including PowerPoint slides, Wellbeing and Organizational Change equips you to lead sustainable transformation that delivers measurable results and healthier workplace cultures.Themes include: organizational change management, workplace wellbeing strategy, employee engagement, transformation leadership, burnout prevention, organization design, AI and workforce impact

The Theory and Practice of Change and Employee Health

Wellbeing and Organizational Change

Ground to a halt? What you need is Impetus.Everyone gets stuck at some point in their working day. You don't know what to do next - or you do know, but just don't want to do it. And maybe there's no one there who can help.This is a book for that moment.Whatever's keeping you stuck - constraints, resistance, objections, ignorance, panic, boredom, weariness - Impetus offers you a compendium of practical and manageable actions for the quick next step that will get you unstuck. Small wins that will give you the momentum to get going, and keep going, so you can do the work that matters.Including a simple diagnostic tool to help you to choose the right tactic, real examples that show how it will help you and notes on the science to explain why, this book will get you moving again with confidence.Kathryn Bishop CBE FRSA is a director, NED, educator and consultant who has worked with teams in the public, private and voluntary sectors to get difficult things done. She has distilled into this book everything she has ever tried that worked to make progress with those problems.

Tiny tactics for making progress

Impetus

Work Without Harm

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