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The Dark Side 4

Critical Cases on the Downside of Business

How can women empower each other to thrive and lead in male-dominated STEM industries? Drawing on the journey of alta, a global, award-winning mentoring platform for the aviation and aerospace sector, this book demonstrates how relational mentoring empowers women, dismantles structural barriers, drives retention and transforms careers. Combining rigorous academic research with candid, real-world industry experience, the authors and alta founding partners provide evidence-based frameworks alongside practical guidance for building impactful cross-sector networks. It is an essential roadmap for anyone committed to tackling workplace gender inequalities and fostering sustainable, inclusive leadership.

Women Supporting Women in Stem Industries

Breaking Barriers

Kindness in Leadership

Simplifying Plan Design to Improve Participant Outcomes

The Definitive Guide to 401(k) and 403(b) Plan Administration

Synthesis Lectures on Technology Management & Entrepreneurship

A Manager's Guide to Better Organizational Decisions

Understanding Knowledge Hiding

The Essential Guide to Launching Your Career in Artificial Intelligence

Break into AI

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Stay fully compliant with California's fast-changing employment laws and reduce workplace risk with the official SHRM annual guide for employers, HR professionals, and employment law practitioners.California Employment Law 2027 is the latest annual edition of the bestselling compliance resource for HR managers, business owners, people leaders, supervisors, employment lawyers, and compliance professionals who need practical guidance on navigating California's complex and constantly evolving employment regulations.California remains one of the most legally challenging environments for employers, with employment laws that are extensive, highly technical, and frequently updated. Even minor compliance mistakes can lead to costly penalties, class action lawsuits, and significant litigation exposure. Written by labor and employment lawyer James J. McDonald, Jr., this official SHRM guide provides authoritative, practical advice to help employers both inside and outside California stay informed, compliant, and confident in their day-to-day employment decisions.You'll learn how to: - Stay compliant with new minimum pay thresholds and Equal Pay Act obligations - Navigate expanded leave rights, Paid Family Leave updates, and sick-leave requirements - Understand new restrictions on "stay or pay" employment contracts - Manage expanded pay-data reporting requirements and avoid mandatory penalties - Implement compliant employee data-handling, workplace communication, and recordkeeping practices Updated annually to reflect the latest legislative, regulatory, and workplace developments, this trusted guide translates complex employment law into clear, actionable guidance that employers, HR teams, and legal advisors can apply immediately. Whether you oversee HR compliance, manage a growing workforce, support multi-state operations, or advise leadership teams on workplace policy and legal risk, this book helps you strengthen compliance processes, reduce exposure, and make informed employment decisions with confidence.Themes include: California employment law, HR compliance, labor law, employment litigation risk, Equal Pay Act, leave management, pay-data reporting, workplace regulation, employer risk management, employment policy, SHRM

The SHRM Guide for Employers

California Employment Law 2027

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Why are the voices most shaped by climate change the least heard in sustainability debates? This groundbreaking book explores sustainability issues through the lived experiences, practices and knowledge of Somali and Pakistani diasporic communities in the UK. Drawing on seven years of research, it challenges dominant ideas of the 'green consumer' and shows how people called 'migrants' bring rich, translocal insights into sustainable living. By presenting what participants say about their everyday practices, memories of homelands and faith-based motivations, it argues for a more inclusive vision of environmental sustainability. It is essential reading for anyone seeking fresh perspectives on environmental and climate justice in diverse, multicultural societies.

Environmental Politics, Everyday Practices and Translocal Lives

Unsettling Sustainability

In a globalised marketplace, professional integrity requires more than just following a code of conduct; it requires a sophisticated understanding of how different cultures and philosophies define morality. This comprehensive exploration of business ethics shifts the focus from "what" people are doing to "why" it matters, using diverse theoretical perspectives to illuminate the ethical landscape of contemporary trade.
Key features of the second edition: 
<ul>
 <li>Comprehensive Theory: Dedicated chapters for a range of ethical frameworks, now updated to include additional non-Western and critical perspectives.&nbsp; </li>
 <li>Practical Application: In-depth analysis of contemporary case studies and real-life scenarios, including a broad range of topical issues.&nbsp; </li>
 <li>Critical Engagement: Features 'Pause for Reflection' boxes and discussion questions designed to challenge students and develop independent ethical judgment.&nbsp; </li>
 <li>Multimedia Learning: Integrated video activities from contemporary sources to engage students with complex ethical dilemmas. </li>
</ul>
 
Mick Fryer&nbsp;has taught business ethics at Loughborough, Aberystwyth and Cardiff Universities. He has also written course material for the Open University.

Ethics Theory and Business Practice

The Middle East region is facing rapid transformation through climate change, shifting global alliances, digital disruption, and changing governance models, so what does this mean for the future of a region as diverse as this one? Middle Eastern Futures: Leadership, Development, and Resilience in a Transforming Region aims to reframe traditional narratives of Middle Eastern politics and development. Rather than viewing the region solely through the lens of conflict or crisis, the book highlights proactive, strategic efforts by governments, civil society actors, and businesses to shape sustainable and adaptive futures. Drawing on a range of case studies--including Gulf states' visions (e.g., Saudi Vision 2030), post-conflict recovery in Iraq and Syria, water and food security initiatives, and youth leadership movements in Lebanon and Palestine--the book foregrounds local agency, innovation, and systemic resilience. The research addresses key themes emerging in contemporary Middle Eastern studies: the evolving nature of political leadership, the redefinition of national development strategies in light of sustainability and economic diversification, and the increasing importance of resilience as both a policy goal and a lived experience. For readers, the interdisciplinary analysis bridges political science, development economics, sociology, and international relations to provide a comprehensive understanding of Middle Eastern transformations.

Leadership, Development, and Resilience in a Transforming Region

Middle Eastern Futures

The Dark Side 4

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