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Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Markéta Fialová

Influencer marketing

How to cennect with your target audience, become an influencer & build loyal tribe

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Organisations, Industries and Markets

The Expanding Horizons of Business and Management, Volume I

Ronan Massez

Conquista corazones, impulsa con tecnología, genera resultados

Human-Centric Marketing

Thomas Schröter

america england

Stock market knowledge share ebook secret money earth world

Electronic Commerce & Digital Markets

Sophie Marie Berghueser

Digital Technology Applications  in Online Resale Markets

RAQUEL OBERLANDER

VALERIA ODDONE

MARCA PERSONAL COMO ESTRATEGIA DE MARKETING

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

GG Alcock

The Evolution of the Informal Economy and the Inspiring Entrepreneurs and Executives Who Power It

KasiNomics Unleashed

Julian Kynaston

From the terraces to the boardroom

Brand Warfare

Technology, Society and Policy

The Expanding Horizons of Business and Management, Volume II

Sarah Evans-Howe

Why Time Matters to Customers

The Role of Temporality in Customer Experience

&lt;p&gt;&lt;b&gt;&lt;i&gt;Virtual Engagement&lt;/i&gt; presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.&lt;/b&gt; Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.&lt;/p&gt;&lt;p&gt;Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. &lt;/p&gt;

 Rajagopal

Managing Seamless Marketing with Technology

Virtual Engagement

Risiken, Rechtslage und Handlungsempfehlungen für den digitalen Umgang mit Kinderbildern

Sharenting und Kinderschutz

Influencer marketing

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