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Markéta Fialová

Influencer marketing

How to cennect with your target audience, become an influencer & build loyal tribe

Business and Management (R0)

Sarah Evans-Howe

Why Time Matters to Customers

The Role of Temporality in Customer Experience

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Technology, Society and Policy

The Expanding Horizons of Business and Management, Volume II

&lt;p&gt;This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.&lt;/p&gt;

&lt;p&gt;It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability.&amp;nbsp;Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.&lt;/p&gt;


Fatma Irem Konyalioglu

Fatih Sinan Esen

Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing

Carlos Tablada Pérez

Che Guevara's Economic Thought

Social Sciences (R0)

Stefan Kühl

A Very Brief Introduction

Exploring Markets

mitp Business

Alexander Loth

Dilyana Bossenz

ChatGPT, Copilot und Co. für Texte, Bilder, Audio und Videos

Content Creation mit generativer KI

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Moms Cookie Bar, a Doylestown creamery and patisserie, has worked to improve its online presence and brand awareness in the community. Mom's Cookie Bar is a small business providing packaged cookie bars and personalized ice cream. Linda Baker was the one who got things started. Our comprehensive digital optimization strategy is based on three pillars: social media strategy formulation, e-commerce integration, and digital marketing campaign implementation. YouTube is one of the social media sites recommended by our system. TikTok, like Facebook and Instagram, is a social networking site.

This strategy seeks to engage clients by creating visually engaging content, implementing interactive engagement strategies, and sticking to regular publishing schedules. Customers can perform research through an easy-to-use user interface, select from over 65 different cookie bar settings, and complete purchases. To achieve this goal, you must create an e-commerce platform (such as Shopify) that incorporates social media smoothly. We will use pay-per-click (PPC) advertising, search engine optimization (SEO), and a complete content strategy that includes videos and blogs to raise brand awareness.

Moms Cookie Bar aspires to become a digital sensation and a Doylestown institution to increase online sales and customer contact. Frequent analytics assessments will be carried out to measure project progress and to ensure that Moms Cookie Bar customers have a simple and delightful online purchasing experience.

Joeleen Kimbell

Optimizing Mom's Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World

&lt;p&gt;&lt;b&gt;&lt;i&gt;Virtual Engagement&lt;/i&gt; presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.&lt;/b&gt; Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.&lt;/p&gt;&lt;p&gt;Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. &lt;/p&gt;

 Rajagopal

Managing Seamless Marketing with Technology

Virtual Engagement

Willard Chiuya

Curbing Tobacco Side Marketing By Farmers In Zimbabwe

A Working Model Towards Curbing Tobacco Side Marketing

Risiken, Rechtslage und Handlungsempfehlungen für den digitalen Umgang mit Kinderbildern

Sharenting und Kinderschutz

Fallstudie aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: Datenschutz und Marketing Analytics sind untrennbar verbunden. Diese Arbeit analysiert Datenschutz-Folgenabschätzungen, die Rolle des Datenschutzbeauftragten und Maßnahmen zur DSGVO-Compliance. Praxisbeispiele, darunter ein Cyberangriff auf einen Bio-Online-Supermarkt und ein Data-Science-Projekt zur Kundensegmentierung, zeigen Risiken und Lösungsansätze. Unternehmen erhalten wertvolle Einblicke in datenschutzkonforme Analysen und IT-Sicherheitsstrategien.

 Anonymous

Marketing Analytics und Datenschutz. Strategien für DSGVO-konformes Datenmanagement

Miguel de la Roca

Miguel de la Centro de Desarrollo Editorial

Marketing con el poder de la IA

Centauro digital

Influencer marketing

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