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Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Markéta Fialová

Influencer marketing

How to cennect with your target audience, become an influencer & build loyal tribe

Aus der Reihe: e-fellows.net stipendiaten-wissen

 Anonymous

Eine Analyse anhand der Uses-and-Gratifications-Theorie

Kaufen, bevor es zu spät ist. Fear Of Missing Out (FOMO) als Strategie im Influencer Marketing

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Organisations, Industries and Markets

The Expanding Horizons of Business and Management, Volume I

&lt;p&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Equity matters to your workforce and to your bottom line.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;High turnover. Low morale. Damaged reputations. These are the consequences businesses face when employees are paid unequally and unfairly. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;The solution may seem simple, but achieving equity requires an unwavering commitment to fairness, a foolproof process, and the insight to navigate each step with ease. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;In &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Equal Pay Matters&lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;, &lt;/span&gt;&lt;strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;David Weaver&lt;/strong&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; shares this insight and helps business leaders fight bias in compensation with his three-part system. In addition to strategies for equal pay, you'll learn the history of the wage gap, current and proposed legislation for conquering inequity, and how to make the three steps work for you. Change, even when it's good, can feel overwhelming. This is your chance to prepare &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;before &lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;you implement, so transformation is seamless and successful. For every leader and HR professional ready to level up their performance, &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Equal Pay Matters&lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; is the essential guide for fostering transparency and improving morale with fair and equitable compensation.&lt;/span&gt;&lt;/p&gt;

David Weaver

Closing the Wage Gap to Achieve Pay Equity

Equal Pay Matters

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

Seminar paper from the year 2016 in the subject Economics - International Economic Relations, grade: 30/30, University of Modena e Reggio Emilia (Dipartimento di Comunicazione ed Economia), course: Gestione delle Imprese Internazionali, language: Italian, abstract: Il breve elaborato analizza il rapporto tra il Country of Origin Effect e le scelte di acquisto dei consumatori. Quanto e come il Paese di origine di un dato prodotto influisce sui processi di selezione, scelta e acquisto di un consumatore? In questo breve elaborato si cerca di rispondere a questa domanda, analizzando il perché la provenienza del prodotto "auto" di Mercedes-Benz influenza le scelte di acquisto dei consumatori thailandesi. 

Claudio Giuseppe Agliata

Il caso Mercedes-Benz in Thailandia

Il Country of Origin Effect e il settore automotive

Michel Francois Bolle

Why Smart People Fail, Good Teams Break, and the Brutally Simple Discipline That Changes  Everything.

THE RELIABILITY GAP

Julian Kynaston

From the terraces to the boardroom

Brand Warfare

Mery Sánchez

Construye tu marca personal, gana más y cambia tu vida

Véndete antes de vender

Fallstudie aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: Datenschutz und Marketing Analytics sind untrennbar verbunden. Diese Arbeit analysiert Datenschutz-Folgenabschätzungen, die Rolle des Datenschutzbeauftragten und Maßnahmen zur DSGVO-Compliance. Praxisbeispiele, darunter ein Cyberangriff auf einen Bio-Online-Supermarkt und ein Data-Science-Projekt zur Kundensegmentierung, zeigen Risiken und Lösungsansätze. Unternehmen erhalten wertvolle Einblicke in datenschutzkonforme Analysen und IT-Sicherheitsstrategien.

Marketing Analytics und Datenschutz. Strategien für DSGVO-konformes Datenmanagement

Influencer marketing

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