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Global Marketing
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Global Marketing

Buch (gebunden)ca. 610.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

September 2021, ca. 544 Seiten, Englisch
Taylor and Francis
978-1-138-32606-4

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