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Global Marketing
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Global Marketing

Livre (relié)env. 610.00 CHF
livrable dans env. 10-20 jours

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

septembre 2021, env. 544 pages, Anglais
Taylor and Francis
978-1-138-32606-4

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